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Packaging Design for Magic Spoon Treats by Center - D1S1 Design Spotlight

Studio: Center

Client: Magic Spoon

Work: Packaging

Industry: Food & Beverage

Packaging Design for Magic Spoon Treats

Center developed packaging for Magic Spoon’s new product, Treats, maintaining a strong visual link to the brand’s core cereal line. The team created a custom typeface inspired by the Magic Spoon logo and made the treats the focal point with playful, expressive illustrations that highlight their texture and personality.

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Date: Tue, Nov 19

Tags: Hand-drawn Illustration

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Riff packaging invites customization over chef-driven branding

PRINT examines Riff, a shelf-stable meal-kit brand launched by chef Daniel Humm and Sir Kensington's co-founder Mark Ramadan. Brooklyn studio CENTER created a packaging system that encourages consumers to customize meals with fresh ingredients rather than relying on chef-led branding, using bold colors, produce photography, and a cartoon skillet mascot called Dan the Pan.

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