Gander developed the brand identity, packaging, and web experience for Magic Spoon, a high-protein, low-sugar cereal designed for adults who still crave childhood fun. The project reimagined nostalgic cereal culture through vibrant colors, whimsical mascots, and playful storytelling that bridges health and imagination.
Center developed packaging for Magic Spoon’s new product, Treats, maintaining a strong visual link to the brand’s core cereal line. The team created a custom typeface inspired by the Magic Spoon logo and made the treats the focal point with playful, expressive illustrations that highlight their texture and personality.