Bill McCool
Editor In Chief
About
Editor-in-chief of DIELINE, overseeing a publication focused on packaging, brand design and the wider consumer-products industry.
SourceIn their own words
We spoke with Denomination CEO and co-founder Rowena Curlewis about designing the brand extension for Tread Softly and all of the sustainable attributes they’ve built into the new gin brand.
Articles & interviews25
- Dunkin’ and L.L. Bean Launch Sweater-Inspired Cup Sleeve Collab
Dunkin’ and L.L.Bean have partnered on a limited-edition Sweater Weather merchandise collection celebrating the start of the New England fall season. The collaboration includes tote bags, apparel, and a custom mini sweater-style coffee cup sleeve, alongside promotional giveaways such as free coffee.
- Moises Visuals Redesigns Sobre Masa Packaging to Meet Mexico Rules
Moisés Visuals redesigned packaging for Sobre Masa, a Mexican frozen-churro brand, after its initial cartoon-led box failed to meet Mexico's front-of-pack labeling and mascot restrictions. The revised packaging removes the cartoony churro characters while retaining the brand's intended charm and strong shelf presence.
- Center Designs Riff, Daniel Humm’s Chef-Driven Box Meal Brand
Center designed the branding and packaging for Riff, a new boxed-meal brand from Michelin-starred chef Daniel Humm. The brand is positioned between restaurant dining and conventional meal delivery, combining chef-driven ingredients with convenience and room for improvisation at home.