Bill McCool
Editor In Chief
Articles & interviews
- Brands Must Rethink Packaging as Plastic Prices Rise
The article discusses how rising plastic prices and ongoing tariffs on metals are forcing brands to reconsider their packaging strategies. It highlights Coca-Cola’s decision to extend its sustainability goals and rely more on plastic due to cost pressures. The piece calls for brands to rethink their material choices amid economic and environmental challenges.
- Garage Beer Revives Stubby Bottles and 24-Can Buckets
The Dieline article by Bill McCool highlights Garage Beer’s revival of the classic stubby bottle and introduction of a 24-can bucket. Backed by the Kelce brothers, the brand aims to appeal to drinkers seeking a straightforward, unpretentious beer experience while standing out in a market dominated by tallboys and long-necks.
- Contact DIELINE for Support, Submissions, and Collaboration
The Dieline Contact page provides information on how to reach the publication for support, submissions, and collaboration. It includes contact details for general inquiries, project submissions, editorial pitches to Editor-in-Chief Bill McCool, and an introduction to DIELINE Studio, the platform’s in-house packaging design agency. The page also links to related resources such as awards, jobs, and subscriptions.