25AH

The Brand Identity · Jan 26, 2021

Stockholm-based studio 25AH rebranded Swedish art supplier Pen Store with a vibrant and flexible identity that celebrates creativity. The new design uses TIGHTYPE’s Sneak typeface and a lively colour palette to reflect the joy of artistic expression. Photography by Linus Morales and Ollie Nordh complements the playful visual system.

The Brand Identity · Jan 31, 2020

Stockholm-based studio 25AH created the brand identity for Hotel Frantz, a boutique hotel housed in the former home of master tailor Frantz Bock. The design draws on the building’s tailoring heritage, using materials like gold debossed leather and custom patterns to evoke craftsmanship and fashion influences. The identity extends across print, website, and photography, balancing historical character with a modern sensibility.

BP&O · Mar 8, 2018

BP&O features the new graphic identity for Strömma Arkipelag, a residential property development near Stockholm, designed by Swedish studio 25ah. The identity draws on the interplay between modern architecture and natural surroundings, expressed through tactile print finishes, typographic contrast, and location-driven details. Richard Baird praises the conceptual clarity and material execution of the project.

BP&O · Jan 12, 2017

BP&O features the new brand identity for Caldo Coffee, a café located in Stockholm’s Scandic Continental hotel, designed by Swedish studio 25AH. The project includes a neon-inspired logo, cohesive packaging, and a distinctive custom-built menu board that ties into the café’s modern interior. Richard Baird praises the continuity between interior and printed materials, noting the effective use of Helvetica Condensed Bold and a clean green-and-white palette.