Design cases by studio
- Brand Evolution for Pen Store
- 25AH refreshed Pen Store’s visual identity for its major e-commerce expansion while retaining the recognizable logotype and signature yellow. The updated system uses a modular grid, vibrant color combinations, and playful custom squiggles to evoke creativity and energy. Campaign imagery set in a late 80s Los Angeles office adds a nostalgic yet dynamic atmosphere to the brand.
- Office

Designers behind the work
Designers and creative leads credited on Pen Store projects in press coverage.