Rachel Gogel
Creative Director, Designer
In their own words
If you're not embarrassed by the amount you're asking for, you're not asking for enough.
Articles & interviews3
- "Top 20 Influential Graphic Designers in 2025"
Creative Boom’s 2025 roundup highlights 20 graphic designers redefining visual communication through cultural storytelling, conceptual thinking, and innovative aesthetics. The article profiles figures like Temi Coker, Natasha Jen, and Marie Boulanger, showcasing their influence across branding, typography, and digital design. It underscores how these creatives balance authenticity, technology, and human emotion in their work.
- Rachel Gogel Discusses Creative Pay and Valuing Impact
Creative Boom interviews independent design executive Rachel Gogel about her journey toward financial empowerment and equitable compensation in the creative industry. She discusses lessons learned from early underpayment, how she built a sustainable solo consultancy, and her philosophy of charging for value rather than hours. The conversation highlights transparency, gender pay equity, and redefining success through meaningful, values-driven work.
- Cari Sekendur on the perks of unconventional backgrounds, launching Butter Studio, and working globally
The interview with Butter Studio founder and creative director Cari Sekendur explores her unconventional path into design, the founding of her studio, and its global, remote approach. She discusses the importance of diversity in creative leadership, the studio’s niche in sports and finance, and her collaborative team structure. The conversation also touches on her creative philosophy, tools, and future ambitions for Butter Studio.