PUMA Design Cases
Designers behind the work
Designers and creative leads credited on PUMA projects in press coverage.
Designers and creative leads credited on PUMA projects in press coverage.
The article profiles French designer Louis Garella and his independent practice, Studio Garella. Known for blending digital and print processes, Garella’s work spans brand identities, editorial design, and motion projects that emphasize tactile, expressive qualities. His approach merges analogue techniques like collage and scanning with digital manipulation to create visually rich, research-driven outcomes.
This installment of the 'Creative Career Conundrums' column, written by Shanice Mears of The Elephant Room, explores whether it’s acceptable to take a lower-paying job for better work-life balance and mental health. Mears advises readers to weigh pros and cons, negotiate terms, and ensure clarity about new roles before accepting offers. The piece is part of the ongoing If You Could Jobs advice series hosted by It’s Nice That.
The article explores how animators and studios are merging traditional craft with AI to create more soulful and innovative work. Featuring directors Alice Bloomfield and Jeremy Higgins, and Paris-based studio Unveil, it highlights projects that use AI as a creative tool rather than a replacement for human artistry. The piece argues that the best AI-driven work emerges when human touch and experimentation remain central to the process.
Creative Boom has launched The Studio, a private online community for creative professionals that has quickly grown into a global hub for learning and networking. The platform offers curated events, workshops, and discussions led by industry leaders, providing freelancers and creatives with meaningful connections and practical insights. The article highlights its rapid growth, notable speakers, and upcoming sessions throughout 2025.
BP&O features Porto Rocha’s bold and conceptually rich brand identity for LA-based post-production studio Church. The identity draws on cathedral architecture and shifting perspectives to reflect the art of film editing, with a dynamic logo, motion system, and disciplined typography. The project showcases Porto Rocha’s ability to merge technical precision with emotional resonance in a visually distinctive way.
The article profiles Codea’s redesigned website and new physical newsletter, which together celebrate the early purity of the internet and a slower, more tactile creative culture. Led by head of strategy Clara Rodés, the studio blends playful digital interactivity with print to foster authentic connection and nostalgia for early web aesthetics.
Creative Boom reports on PUMA’s new global campaign, 'Go Wild', which repositions the brand around joy, self-expression, and emotional connection rather than elite performance. The campaign focuses on everyday athletes and uses cinematic storytelling to capture the 'runner’s high', marking a strategic and cultural shift for the sportswear giant.
Creative Boom reports that Commercial Type, the acclaimed type foundry behind work for brands like The Guardian and Puma, has launched a new branding studio called Commercial Type Studio. Founded by Christian Schwartz and Paul Barnes with creative director Dino Sanchez, the studio aims to build brand identities rooted in typography. The article explores their philosophy, early projects, and how a type-first approach sets them apart from traditional agencies.
