The Dinner Ladies
Design work for The Dinner Ladies, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
- Campaign 1
Design cases by studio
Universal Favourite (2)
- Melbourne Launch Campaign for the Dinner Ladies
- Universal Favourite introduced The Dinner Ladies to Melbourne through the Dinnermobile, a branded truck delivering frozen lasagnes. The activation borrowed from the familiar idea of an ice-cream van, visiting suburbs before serving city workers in the central business district. A full vehicle wrap, campaign landing page, social film, outdoor advertising, merchandise and packaging extended the activation. The work translates the brand’s home-cooked personality into a mobile encounter with a new city.
- Brand Identity Refresh for the Dinner Ladies
- Universal Favourite refreshed The Dinner Ladies by returning to the founders’ original shed and the brand’s warm, irreverent character. Jake Foreman redrew the logo and created illustrations with a stippled, traditional-tattoo influence. Red, direct typography and photographs of everyday dinner mess support the renewed voice. Packaging introduces colour coding to help people locate meals in a freezer. The digital experience was also revised around browsing, filtering and reordering an extensive menu.
Designers behind the work
Designers and creative leads credited on The Dinner Ladies projects in press coverage.