Good Pair Days

Design work for Good Pair Days, collected from the studios behind it.

Design cases by studio

Brand Identity and Digital Experience for Good Pair Days
Universal Favourite created a new name, full identity overhaul, and end-to-end digital experience for Good Pair Days, a wine business with a personalisation platform. The work positioned the offering as wine “without the pretentiousness.” The rebrand extended into a concept wine bar and bottle shop in Surry Hills, Sydney.
Bottle, Wine Bottle, Oyster, Grapefruit, Wine, Wine Bar

Brand Overhaul and Digital Experience for Good Pair Days
Universal Favourite renamed The Wine Gallery as Good Pair Days and redesigned its identity, packaging and digital experience. Illustrated characters and approachable language guide customers through wine discovery. Packaging spans single bottles to twelve-bottle cases, with a built-in handle and moulded-pulp inserts. The mobile-first website combines wine exploration with a My Box tray available across screens, a revised rewards pathway and a taste-comparison tool. An outdoor and digital launch campaign extended the new identity beyond the subscription experience.
Bottle, Box, Hand-drawn Illustration, Mobile, Plastic, Wine

Designers and creative leads credited on Good Pair Days projects in press coverage.