JIDU

Design work for JIDU, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Oct 2024

Brand Identity 1

Design cases by studio

Oker (1)

Visual Identity for JIDU Electric Vehicle Venture
Studio Oker developed a vivid visual identity for JIDU, a joint EV venture between Geely and Baidu. The design integrates pixel-based elements symbolizing data and autonomy, complemented by a bespoke typeface and violet accents to convey technological intelligence and futuristic mobility.
Car, Artificial Intelligence, Electric Vehicle, Machine, Vehicle

Designers behind the work

Designers and creative leads credited on JIDU projects in press coverage.

Mark Bloomat CoType Foundry6

Baard Kolstadat Studio Oker3

News & interviews

On the go: 7 identities that signal the current era of transport from Parker, Studio South and more

The Brand Identity · May 2, 2024

The article highlights seven contemporary brand identities within the transport sector, showcasing how design studios like Parker, Studio South, and Mirage are shaping the visual language of mobility. Each project—from electric scooters to delivery services—demonstrates how clarity, sustainability, and innovation define modern transport branding.

ParkerStudio SouthHymn INOVIL Rouviabranding

Studio Oker’s identity for JIDU mirrors the high-tech nature of the AI-powered electric vehicle

The Brand Identity · Jun 30, 2022

Studio Oker created a futuristic brand identity for JIDU, an AI-powered electric vehicle venture by Geely and Baidu. The design centers on a pixel motif symbolizing data and autonomy, complemented by a metallic violet accent and custom typefaces developed with Displaay and CoType Foundry. The result reflects JIDU’s high-tech, forward-looking ethos through geometric precision and technological sophistication.

Studio OkerDisplaayCoType FoundryJIDUGeelybranding

Poppy Thaxter