Baard Kolstad
Designer · Partner
Studios:Studio Oker
Quotes
“One of the biggest challenges was that the design of the car was highly secretive, so the process was quite unusual in the ideation phase.”
“Combined with a simplified geometric ‘J,’ we felt it stood out in the category with its asymmetric composition and bold look.”
“It felt right with a wider wordmark to fit with the symbol we developed.”
“We felt that it added a timeless quality that paired nicely together with Bw Gradual for the rest of the communication.”
“There’s something inheritably beautiful in the curves of labels, which was very inspirational for us in the creative process.”
“They wanted to be positioned as a specialist within their field, and we felt that having a limited colour palette reflected this choice.”
“It is one of the most important agricultural areas of Norway, known for its rough climate and its hard-working, straight forward and stubborn farmers.”
“His illustrations strike this balance between being witty and reflecting the light-hearted tone.”
“UX is all about people not about tech, it was the only approach that felt right.”