Jidu Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Jidu projects in press coverage.
News & interviews
- Give me colour: From punchy plums to vivacious violets, these projects exemplify purple’s prowess
The Brand Identity · Dec 5, 2024
The article explores how the color purple is used across various brand identity projects to convey innovation, sophistication, and technological advancement. Featuring work from studios such as Snøhetta, Moving Brands, and Studio Oker, it highlights the emotional and aesthetic power of purple in contemporary design. The piece serves as a curated showcase of branding projects that exemplify the hue’s versatility and impact.
- "Exploring Purple's Impact in Brand Identity Through Design Projects"
The Brand Identity · Dec 5, 2024
The article is a colour-focused editorial from The Brand Identity exploring how purple is used effectively in branding and identity design. It highlights multiple studios and projects that showcase the hue’s emotional and technological associations, from Ragged Edge’s Bayzat to Studio Oker’s JIDU. The piece positions purple as a versatile and sophisticated choice for innovation-led brands.
- On the go: 7 identities that signal the current era of transport from Parker, Studio South and more
The Brand Identity · May 2, 2024
The article highlights seven contemporary brand identities within the transport sector, showcasing how design studios like Parker, Studio South, and Mirage are shaping the visual language of mobility. Each project—from electric scooters to delivery services—demonstrates how clarity, sustainability, and innovation define modern transport branding.
- Studio Oker’s identity for JIDU mirrors the high-tech nature of the AI-powered electric vehicle
The Brand Identity · Jun 30, 2022
Studio Oker created a futuristic brand identity for JIDU, an AI-powered electric vehicle venture by Geely and Baidu. The design centers on a pixel motif symbolizing data and autonomy, complemented by a metallic violet accent and custom typefaces developed with Displaay and CoType Foundry. The result reflects JIDU’s high-tech, forward-looking ethos through geometric precision and technological sophistication.
Studio OkerDisplaayCoType FoundryJIDUGeelybranding