Hymn transformed Inovil from a traditional parking service into a forward-thinking brand centered on urban mobility and well-being. The project encompassed naming, strategy, digital experiences, physical design, and signage to create a cohesive and modern identity.
The article highlights seven contemporary brand identities within the transport sector, showcasing how design studios like Parker, Studio South, and Mirage are shaping the visual language of mobility. Each project—from electric scooters to delivery services—demonstrates how clarity, sustainability, and innovation define modern transport branding.
This edition of The Edit highlights five identity projects by Hymn, Arce Studio, The Lab, Duane Dalton and Ross Gendels. The featured work includes Hymn's urban-mobility rebrand for INOVIL, an anonymous-character concert identity for Madrid's Thyssen-Bornemisza Museum, an architecture-firm renaming, a lighting-inspired film-production logo, and an art-fair identity based on grocery-store receipts.