Tia Design Cases
Designers behind the work
Designers and creative leads credited on Tia projects in press coverage.
Designers and creative leads credited on Tia projects in press coverage.
UnderConsideration’s Brand New briefly spotlights a new logo and identity for Mar de Santiago, a Spanish destination brand, designed by CASA:PRANSA. The article is part of the 'Spotted' category, offering a short mention rather than a full review.
The article spotlights HardCuore’s vibrant rebrand for Brazilian juice brand Tial, inspired by the country’s bustling street markets and hand-painted signage. The redesign replaces muted tones with oversized fruit photography and a dynamic script logotype, creating a joyful and appetite-driven visual identity. The color system distinguishes product lines through cobalt blue and golden amber hues.
PRINT Magazine’s article by Amelia Nash explores designer Martin Grasser’s rebrand of EssentiallySports, a major U.S. sports media outlet. The redesign replaces a fragmented, platform-first identity with a modular, headline-driven system that balances speed with long-term coherence. The piece argues that clarity and restraint can sustain recognition in a fast-moving digital media landscape.
SMLXL and motion designer Gerard Mallandrich collaborated on the identity for Spatial Festival 2025, an immersive sound event at Berlin’s Funkhaus. The project integrates motion and spatial depth as core design principles, resulting in a kinetic, three-dimensional brand system. Using 3D scans, cinematic techniques, and a clean typographic approach, the identity reflects the festival’s experimental and interactive nature.
Creative Boom reports on Pentagram’s campaign ‘UNSEEN’, led by Marina Willer, which uses design and portraiture to highlight the plight of North Korean women. The project combines photography, public installations, and exhibition design to symbolically address erasure and resilience through a red dot motif. Supported by several human rights organizations, the campaign demonstrates how design can responsibly amplify hidden stories.
The article profiles illustrator Sergey Isakov, whose recent editorial work for The New York Times and The New Yorker explores a balance between structured constructivist design and spontaneous, textured detail. His illustrations play with scale and texture to create a quiet tension between the familiar and the surreal. The piece highlights his inspirations from printmaking and everyday life.
The article profiles French art director Floriane Rousselot, who creates visually bold, music-inspired designs. Her recent work includes the album artwork for 'Melo est Gangx' by Gazo and Tiakola, blending street culture typography and vibrant, contrasting aesthetics. Rousselot, founder of Typelab, continues to explore the intersection of sound, identity, and visual storytelling.
Studio zur Strassen developed a 1960s-inspired brand identity for venture capital firm Extantia, reflecting optimism and industrial innovation in the climate sector. The design features a bold abstract logo, custom typography based on Melange Grotesk, and collage visuals combining nature and technology. The project aims to convey Extantia’s mission of funding climate-positive industrial transformation.
