Yannick zur Strassen
Founder · Creative Director
In their own words
It wasn't just a product launch. It was the moment to define who they are and how they want to shape their industry.
This subtle, almost Matrix-like duality allowed us to build a balanced visual language.
While Untitled Sans provides clarity and structure, ROM introduces a technical undertone that connects the brand back to its roots in programming and simulation.
While industries have been part of the problem for a long time, industrial innovation is the key to the solution.
Extantia is powering what could be called Industrial Revolution 2.0 – one that benefits both people and the planet.
We set out to create a mark that represents planetary health and balance while feeling at home in the world of finance and investment.
Central to the brand’s foundation is the value of ‘communication on an eye-level,’ which meant creating a visual identity that feels approachable and authentic – not over-engineered.
We took cues from the running-crew culture, known for its raw, DIY, almost punk-like energy, and blended it with the brand’s positive and empathetic ethos.
Articles & interviews
- Studio zur Strassen brings Method out of stealth with precision
Studio zur Strassen created a precise, dual-layer brand identity for cybersecurity company Method as it emerged from stealth mode. The identity balances calm clarity with coded complexity, reflecting the tension between stability and constant threat in cybersecurity. Using a hexagonal grid system, monochrome palette, and utilitarian typography, the brand conveys technical sophistication and reliability.
- Studio zur Strassen Revives '60s Optimism for Extantia Identity
Studio zur Strassen developed a 1960s-inspired brand identity for venture capital firm Extantia, reflecting optimism and industrial innovation in the climate sector. The design features a bold abstract logo, custom typography based on Melange Grotesk, and collage visuals combining nature and technology. The project aims to convey Extantia’s mission of funding climate-positive industrial transformation.
- Forget 10Ks, Trait wants to put the fun back in running again with its brand by Studio zur Strassen
Studio zur Strassen rebranded the running app Trait, formerly known as Twaiv, to emphasize the joy and mental benefits of running rather than performance metrics. Led by Yannick zur Strassen, the project included naming, strategy, and a playful yet minimal identity inspired by running-crew culture. The rebrand features a winking 'T' logo, rounded typography, and a modular masking system that visualizes progress and imperfection.