Ise Design Cases
Designers behind the work
Designers and creative leads credited on Ise projects in press coverage.
Designers and creative leads credited on Ise projects in press coverage.
The Brand Identity interviews Matthieu Salvaggio about the growth of Blaze Type from a small independent foundry into a global type design platform with over 100 families. Salvaggio discusses rebuilding after a data centre fire, launching a new website, and his self-taught approach to type design. The conversation highlights Blaze Type’s collaborative model, custom work for major clients, and its instinct-driven curation philosophy.
The article profiles Brussels-based design duo Bravas Graphix, composed of Paul Peyrolle and Jules Rousselet, known for their punk-inspired, collage-heavy posters and zines. Their work merges academic composition with spontaneous, bootleg aesthetics, using analogue techniques like cutting, scanning, and acetone transfers to resist digital uniformity. The duo’s vibrant, rebellious style celebrates remix culture and anti-corporate visual expression.
Creative Boom profiles Roleplay, a young London-based branding studio founded by Ed Little and Hugo Ross. The duo describe their approach as 'strategic maximalism', blending bold design with sharp strategy to help challenger FMCG brands like Northern Pasta Co and Spice Department stand out. The article explores their philosophy, early projects, and the studio’s emphasis on personality and long-term creative partnerships.
Fred. Olsen Cruise Lines has launched an industry-first 'Hybrid AI' advertising campaign that merges live action, CGI, photography, and generative AI. Created with Blunt House and produced by nmatic.ai, the campaign focuses on the emotional experience of sailing with the brand rather than destinations. It features a digital twin of a Fred. Olsen ship and a flagship TV commercial directed by Jonathan Jones, highlighting a responsible and efficient use of AI in creative production.
Creative Boom’s article by Tom May explores why Irish Design Week 2025 represented a pivotal moment for Ireland’s creative sector. The event showcased international collaboration, design policy integration, and sustainability initiatives across the country. It highlighted Ireland’s growing influence in global design networks and its commitment to inclusive, distributed creative practice.
Creative Boom’s Tom May interviews Max Ottignon of Ragged Edge about the hype surrounding AI in branding. Ottignon argues that many designers and agencies exaggerate their use of AI to satisfy investors, while in reality, AI often slows down creative work. He outlines how Ragged Edge integrates AI thoughtfully to enhance creativity rather than efficiency, emphasizing the enduring importance of distinctiveness and craft in branding.
Belgian studio WeWantMore created a refined brand identity for Faubourg 21, a 19th-century Brussels townhouse turned luxury hotel. The design captures the idea of 'the smallest grand luxury hotel' through understated elegance, tactile materials, and a concept of 'ever-blooming discovery.' The studio also developed identities for the hotel's two restaurants, Noisette and Chaga, each reflecting distinct yet cohesive personalities.
