Ge Design Cases
Designers behind the work
Designers and creative leads credited on Ge projects in press coverage.
Designers and creative leads credited on Ge projects in press coverage.
BP&O’s article by Lisa Cain explores how herbal tea brands evolved from counterculture roots into mainstream success, focusing on Herman-Scheer’s 2026 brand refresh for Stash Tea. The redesign reintroduces bold color and typography, reconnecting the brand with its original energy while appealing to modern, health-conscious consumers.
The article announces the launch of e.l.f. Hair, a new six-product haircare line from e.l.f. Cosmetics. The collection features pastel-colored packaging and debuts on TikTok Shop and Target, expanding the brand’s affordable, Gen Z–focused beauty offerings into haircare.
UnderConsideration’s Brand New briefly spotlights a new logo and identity for Copenhagen Contemporary Circus College, designed by Danish studio In Your Dreams. The project introduces a bold orange color palette and a monospace typographic system to reflect the school’s contemporary and creative spirit.
The article explores Tractor Beam, a Brooklyn-based speculative fiction magazine that merges soilpunk aesthetics with psychedelic web design. Co-founded by Claire Gustavson and Lana Z Porter, the publication’s latest issue, Underground, features interactive storytelling and layered visuals created in collaboration with design studio Out Of Office. The project reimagines digital publishing as an immersive, earth-inspired experience blending fiction, illustration, and environmental commentary.
Creative Boom profiles New York-based Chinese illustrator Hannah Li, exploring her transition from editorial and publishing work to a more personal fine art practice. Her new series, 'The Way Back', captures quiet, light-filled moments that exist between movement and stillness. The article reflects on her artistic evolution, influences, and the emotional resonance of her observational approach.
The article explores the handcrafted production design behind Olivia Rodrigo’s music video for 'The Cure', led by Liam Moore. It details how a team of over two dozen craftspeople built a tactile world using cardboard, yarn, and stop-motion techniques under the direction of Jaime Gerin and Cat Solen. The piece highlights the balance between softness and severity in the visual storytelling and the artist’s hands-on involvement in the creative process.
The article spotlights Public House Studio’s packaging design for All Our Beverage Co.’s canned iced tea line. The design embraces simplicity with a cream-colored base and loose, mid-century-inspired fruit illustrations, standing out in a market dominated by flashy, overproduced visuals. The piece praises the brand’s understated yet refreshing aesthetic.
