Ge Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Ge projects in press coverage.
News & interviews
- Meet Yeco: the smarter way brands find the perfect agency match
The Brand Identity · Apr 16, 2026 · Interview
The Brand Identity interviews Yeco founder Coby Phillips about how the consultancy helps brands find their ideal agency partners through a mix of data, human insight, and chemistry. Phillips explains Yeco’s vetting process, the pitfalls brands face when choosing agencies, and how the company’s partnership with The Brand Identity will make its matchmaking service more accessible. The discussion highlights Yeco’s focus on transparency, alignment, and collaboration in agency-brand relationships.
YecoThe Brand IdentityELEVEN AustraliaJoah Brownbranding - Taste travels: Matt Dunn on how ideas move through culture
Creative Boom · Apr 1, 2026 · Interview
Creative Boom’s interview with global creative director Matt Dunn explores his philosophy on how taste moves through culture and how it shapes creative work. Dunn discusses his process of documenting cultural references and shares insights from his Unwell NYC pop-up project for Alex Cooper’s Call Her Daddy brand. The piece highlights his collaborative approach, practical creative advice, and belief in sharing knowledge freely.
EnterDroga5MotherUnwell BeveragesCall Her Daddybranding - Saint-Urbain frames the West Village as something you do, not visit
The Brand Identity · Mar 24, 2026
Saint-Urbain developed a conceptual brand identity for the West Village Partnership, reimagining the neighbourhood as an active verb rather than a static place. Drawing from local typography, community participation, and the area’s irregular geometry, the identity uses tactile type, vibrant colours, and documentary photography to reflect the spirit of collective life. The project spans strategy, design, copywriting, motion, and 3D concepts, positioning the West Village as a living, participatory environment.
Saint-UrbainWest Village Partnershipbranding - Total creative freedom: Andy Vella's posters for the Teenage Cancer Trust 2026 concerts
Creative Boom · Mar 23, 2026
Creative Boom profiles veteran designer Andy Vella’s poster series for the Teenage Cancer Trust 2026 concerts at the Royal Albert Hall. The project, curated by Robert Smith of The Cure, features six gig posters and art prints for each performing band, unified by Vella’s energetic collage style and a custom distressed typeface. The artworks were screen-printed at White Duck Editions, with proceeds supporting the charity’s work with young people.
Vella DesignWhite Duck EditionsTeenage Cancer Trustadvertising - “Be loud online, build connections, and look for side doors...” – How to get seen by brands
It's Nice That · Mar 9, 2026
In this edition of Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, offers advice to emerging designers on how to attract collaborations with major brands. She emphasizes the importance of online visibility, passion projects, networking, and finding indirect routes into big-name opportunities. The piece encourages creatives to focus on growth and consistency rather than comparison.
- Meet Otto, the independent studio behind Olivia Dean’s album campaigns
The Brand Identity · Mar 4, 2026 · Interview
The Brand Identity interviews Leeds-based studio Otto, founded by Teo Villacci and Liam Kay, about their journey from post-pandemic freelancing to creating high-profile campaigns for Olivia Dean and other clients. The duo discuss their process-driven approach that prioritises feeling and context over trends, their cross-industry adaptability, and their ambitions to grow while staying hands-on. The conversation highlights Otto’s resourcefulness, collaborative ethos, and commitment to authentic, cohesive design work across music, fashion, and wellness sectors.
OttoOlivia DeanGoalhangerbranding - Baillat Studio builds intrigue without imagery for The Cortège
The Brand Identity · Feb 16, 2026
Baillat Studio created a brand identity for The Cortège, an immersive theatrical procession in Los Angeles exploring themes of grief, ritual, and transformation. The identity balances dualities of light and dark, ancient and modern, using gradients, symbolic motifs, and a refined typographic system. Without relying on imagery from the show, the campaign evokes mystery and sacredness through abstract design and atmospheric tone.
Baillat StudioProduction TypeFormula TypeThe Cortègebranding - Cat Duncan uses the tactility of tickets and calendars to invigorate the identity of Athene run club
It's Nice That · Feb 16, 2026
The article profiles London-based designer Cat Duncan and her tactile, motion-infused identity work for Athene Club, a women-centred running and hiking community. Drawing inspiration from tickets, calendars, and membership cards, Duncan’s designs emphasize physical connection, playfulness, and belonging. Her work extends beyond digital screens, reflecting the club’s ethos of community and nature.
Athene ClubSweaty Bettybranding - Six powerful ways to make your next rebrand better
Creative Boom · Feb 3, 2026
Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
- Pentagram designs identity for first-of-its kind gender equality mapping tool
Creative Boom · Jan 13, 2026
Pentagram, led by partner Marina Willer, created the visual identity for the UK's first Gender Equality Index (GEIUK), a tool mapping gender inequalities at the local authority level. The design uses a patchwork, colour-blocked system inspired by data visualisation to celebrate diversity and inclusivity without gender coding. The identity aims to make complex data accessible and engaging while promoting social change.