ELLE Design Cases
Designers behind the work
Designers and creative leads credited on ELLE projects in press coverage.
Designers and creative leads credited on ELLE projects in press coverage.
Creative Boom reports on Handsome Frank’s launch of Handsome Provisions, a new curated print shop offering archival-quality giclée prints by its roster of world-class illustrators. The article highlights five featured prints and artists, showcasing their distinctive styles and backgrounds. The initiative reflects the agency’s expansion into direct-to-consumer art retail while celebrating contemporary illustration talent.
Designer Hayley Lim created a brand identity for Montreal-based Estelle Metalworks, drawing inspiration from the form and function of a machine screw. The system explores the tension between curves and edges through typography, photography, and motion, resulting in a cohesive yet flexible visual language. Collaborations with Raphael Ouellet, Charles Desmarais, and Eren Kapaklili helped bring the identity’s tactile and architectural qualities to life.
Cushelle and Publicis London created 'Porcelain', the world's first magazine printed entirely on toilet paper using skin-safe ink. The playful campaign promotes Cushelle's 'Selfishly Soft' platform through influencer collaborations and limited-edition giveaways. Production was handled by Bladesman, with PR and influencer management by Holy Wow!.
The article profiles Paris-based type designer Arthur Calame and his studio Calame.Bureau, exploring his tactile, craft-driven approach to typography. Drawing inspiration from everyday life and personal hobbies, Calame treats letters as sculptural forms, resulting in expressive typefaces like Maroni, Bobine, and Comptoir. His work spans cultural and commercial projects, blending human imperfection with digital precision.
Creative Boom’s article by Tom May explores Monotype’s creation of a variable logotype for Chantelle Pulp, a sub-brand of French lingerie label Chantelle. The identity uses variable font technology to express inclusivity and adaptability, aligning with the brand’s values of body diversity and playful rebellion. The piece examines how the flexible logo system challenges traditional notions of brand consistency and offers a glimpse into the future of dynamic branding.
Monotype has created a variable logotype for Chantelle Pulp, a sub-brand of French lingerie label Chantelle. The design celebrates inclusivity and adaptability, using variable font technology to reflect the brand’s commitment to diversity and transformation. The logo’s fluid, morphing forms embody the brand’s rebellious and body-positive ethos.
Creative Boom interviews Liverpool-based illustrator Yufei Yang, the artist behind Rainbow Draws, whose travel-inspired work blends Eastern and Western influences. She discusses her process, tools, and inspirations, including her editorial commissions for Condé Nast Traveller and a new project for National Museums Liverpool. The feature highlights her experimental approach combining digital and traditional techniques with a focus on curiosity and cultural diversity.
BP&O features Werklig’s new brand identity for Helsinki restaurant Teller, which centers on the theme of storytelling and magical realism. The identity combines a loose, whimsical logotype, expressive illustrations, and a vibrant color palette to evoke the ephemeral and imaginative nature of dining. The result is a playful yet refined visual system that ties into the artistic character of Töölö.