Damien Collot
Creative Director
In their own words
Ideas of diversity, adaptability, and boundary-pushing were central to the creation of the variable logo from the start.
Letters aren’t just shapes, they’re cultural carriers that turn a brand’s voice into something you can see and feel.
This adaptability will be the ticket that ensures that Chantelle Pulp remains dynamic, relevant, and boldly expressive in future.
Making craft obvious is a way for us to shout back and say that the hand, eye and pen are still a thing.
Less blanding please! ... Hopefully, manipulation of more variable fonts or experimenting with complex typography will continue, and designers will keep playing around and having fun!
Articles & interviews3
- Built with variable fonts, this logo might be the future of design
Creative Boom’s article by Tom May explores Monotype’s creation of a variable logotype for Chantelle Pulp, a sub-brand of French lingerie label Chantelle. The identity uses variable font technology to express inclusivity and adaptability, aligning with the brand’s values of body diversity and playful rebellion. The piece examines how the flexible logo system challenges traditional notions of brand consistency and offers a glimpse into the future of dynamic branding.
- Monotype’s logo for lingerie brand Chantelle Pulp takes on different weights to celebrate all shapes and sizes
Monotype has created a variable logotype for Chantelle Pulp, a sub-brand of French lingerie label Chantelle. The design celebrates inclusivity and adaptability, using variable font technology to reflect the brand’s commitment to diversity and transformation. The logo’s fluid, morphing forms embody the brand’s rebellious and body-positive ethos.
- Inside Monotype’s 2024 Type Trends Report Process