- Marlon Tate Crafts 'Unsinkable' Brand Identity for FLOAT
The Brand Identity · Mar 24, 2025
London and Athens-based studio Marlon Tate developed the full brand identity, name, and strategy for FLOAT, a flexible living concept in Greece. Led by founder and creative director Nikos Georgópoulos, the identity centers on an 'unsinkable' narrative expressed through an inflatable, variable logo and material choices that reinforce buoyancy. The project extends across signage, print, and merchandise, all designed to embody the concept of floating and resilience.
Marlon TateFLOATbranding
- 50 looks good on Moda Bagno, thanks to Marlon Tate’s celebratory campaign with 50 pulsating logos
The Brand Identity · May 8, 2024
Marlon Tate created a vibrant 50th anniversary campaign for Greek homeware brand Moda Bagno, featuring 50 kinetic logos inspired by decades of design movements. Led by founder and creative director Nikos Georgópoulos, the project celebrates the brand’s evolution through motion, color, and playful experimentation. The campaign extended across print, digital, and outdoor media, with Futura typography grounding the energetic visuals.
Marlon TateModa Bagnoadvertising
- Marlon Tate create space with their dynamic identity for the Hellenic Institute of Architecture
The Brand Identity · Apr 6, 2022
London and Athens-based studio Marlon Tate developed a dynamic rebrand for the Hellenic Institute of Architecture, centering on the concept of space as fluid and variable. The identity features a custom variable logo, Value Sans typeface, and a color palette inspired by the Greek flag. The project also included digital and print applications, with support from Berlin-based Design Ambassador.
Marlon TateDesign AmbassadorHellenic Institute of Architecture (EIA)branding
- Popstar art director Nikos Georgópoulos on the launch of his galactic creative agency Marlon Tate
The Brand Identity · Mar 17, 2022 · Interview
The Brand Identity interviews Greek art director Nikos Georgópoulos about launching his new creative agency, Marlon Tate. He discusses balancing his role as Head of Graphics at Pollard Thomas Edwards with leading the new studio, its storytelling-driven approach, and early projects for clients in architecture and urban development. The conversation explores his transition from solo designer to agency founder and his vision for Marlon Tate’s future.
Marlon TatePollard Thomas EdwardsDesign AmbassadorHellenic Institute of ArchitectureOZON Magazinebranding
- Nikos Georgópoulos adopts a ‘back-to-basics’ mindset with his unusual identity for Wallis Road
The Brand Identity · Mar 18, 2021
The Brand Identity features creative director Nikos Georgópoulos’ visual identity for 115-119 Wallis Road, a regeneration project in Hackney Wick led by architecture firm Pollard Thomas Edwards. The identity embraces a ‘back-to-basics’ and lo-fi aesthetic, using brown and blue stripes and classic typefaces Helvetica and Avenir to reflect the area’s creative, unpolished character. The project aims to engage the local community and counter perceptions of gentrification through an authentic, unslick design approach.
Nikos GeorgópoulosPollard Thomas EdwardsPollard Thomas Edwards115-119 Wallis Roadbranding
- Nikos Georgopoulos brands Greece's first major co-living scheme, Ilior, as an imaginary country
The Brand Identity · Mar 27, 2020
The article features London-based Greek art director Nikos Georgopoulos’ branding for Ilior, Greece’s first major co-living scheme. Georgopoulos positioned Ilior as an 'imaginary country,' creating a modular, flexible identity centered on a responsive flag icon and bright, unconventional colors. The design reflects Ilior’s mission to redefine communal living for creative professionals in Greece.
Nikos GeorgopoulosIliorbranding
- Nikos Georgópoulos Redesigns UDO Identity for Algorithmic Lighting Brand
The Brand Identity · Mar 22, 2018
The Brand Identity features a redesign of UDO’s brand identity by London-based Greek designer Nikos Georgópoulos. The project introduces a bespoke logotype inspired by algorithmic design processes, aligning with UDO’s focus on digitally fabricated, customisable lighting products. The identity coincides with the launch of UDO’s website.