Do Design Cases
Designers behind the work
Designers and creative leads credited on Do projects in press coverage.
Designers and creative leads credited on Do projects in press coverage.
UnderConsideration’s Brand New briefly covers Interbrand’s redesign of the Ronald McDonald House logo and identity. The update features a heart and house motif rendered in red with a rounded sans serif proprietary typeface, emphasizing warmth and care. The article notes the project as part of the non-profit sector and highlights the refreshed visual simplicity.
UK branding studio The Click has created a new identity for Imperial College London that focuses on belonging and individuality. Each department receives a bespoke 'I' symbol reflecting its unique character, forming a flexible and inclusive visual system. The project aims to foster pride and community across the university through adaptable branding and everyday applications.
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.
ESTUDI-IMAGE developed the brand identity for NADO, a decentralized exchange created by the team behind Kraken. Drawing inspiration from meteorological data and radar grids, the studio built a modular, data-driven visual system using LL Replica typography and generative dither tools. The project integrates design, simulation, and creative coding to create a scalable identity that reflects NADO’s precision and technical credibility.
Creative Boom’s Tom May surveys members of its private community, The Studio, to explore how creative professionals’ attitudes toward AI have evolved by May 2026. The article reveals a nuanced mix of skepticism, cautious experimentation, and pragmatic adoption across designers, illustrators, and copywriters. While some creatives reject generative AI on ethical or quality grounds, others find value in using it for repetitive or administrative tasks.
Creative Boom profiles French director and set designer Alix Bortoli, known for her handcrafted, sculptural stop-motion films made from wood, fabric, paper, and clay. The article focuses on her recent campaign for organic perfume brand Ffern, exploring her tactile process and philosophy of staying true to handmade craft in a digital age. It also traces her career from art school to collaborations with major fashion houses and her representation by Soixante Quinze.
Creative Boom’s 2026 roundup highlights 15 design studios that the creative community most admires, based on its annual State of Creativity survey. The article features a mix of established and emerging studios such as OK-RM, Zak Group, Porto Rocha, Hey Studio, and Accept & Proceed, showcasing their distinctive approaches and recent projects across branding, culture, and design innovation.
