Burberry Design Cases
Designers behind the work
Designers and creative leads credited on Burberry projects in press coverage.
Designers and creative leads credited on Burberry projects in press coverage.
The article profiles set designer and art director Saskia Martindale, whose whimsical, food-inspired props and sets bring a sense of childlike wonder to commercial and personal projects. Known for her handmade, analogue approach, she has created imaginative campaigns for brands like Burberry, Nike, Adidas, and Ffern. The feature highlights her playful process, creative inspirations, and collaborations with artists such as Max Siedentopf and photographer Brendan Freeman.
Creative Boom’s 2025 year-end feature by Garrick Webster explores six emerging illustration trends for 2026, based on insights from artists and agents worldwide. The article highlights a renewed focus on handcrafted techniques, authentic storytelling, stylised realism, and experimental aesthetics that merge traditional craft with new technologies like AI and VR. Agencies such as CIA, IllustrationX, Illozoo, and Pocko share how illustrators are adapting to a changing creative landscape.
It’s Nice That’s annual roundup highlights 25 standout moving image projects from 2025, spanning animation, film, and experimental motion work. The feature celebrates tactile, analogue approaches alongside AI-assisted techniques, spotlighting creators like Catriona Drummond, Jack Sachs, and studios such as Blinkink and Plains of Yonder. The article reflects a year defined by curiosity about process and a renewed appreciation for physical materials in digital storytelling.
Creative Boom’s article by Tom May surveys the design community to identify 50 typefaces expected to trend in 2026. The roundup highlights a mix of contemporary and classic fonts from leading foundries such as Grilli Type, Klim, ABC Dinamo, and Pangram Pangram. It reflects a broader trend toward revisiting familiar grotesques and serifs with modern refinements for digital and branding applications.
The article, written in partnership with Frontify, explores how legacy and modern brands maintain cultural relevance through consistent branding. Featuring examples from Burberry, the V&A, John Lewis, Specsavers, and Hinge, it argues that consistency fosters trust and innovation rather than creative stagnation. The piece highlights how these brands balance heritage with reinvention to stay resonant in a fast-changing media landscape.
Blinkink created a series of cross-stitched animated shorts for Burberry’s Winter 2025 campaign, directed by Daniel Quirke and creative directed by David Lane. The project used 120 embroidered frames to animate Burberry’s knight logo traveling through London, highlighting the brand’s craftsmanship and heritage. Collaborations included London Embroidery Studio for stitching and I Want Noise for sound design.
David Lane, creative director of Lane and Associates, discusses his latest Burberry campaign 'It’s Always Burberry Weather: London in Love.' The Valentine’s Day release draws inspiration from classic British rom-coms, weaving together love stories across a rain-soaked London to celebrate Burberry’s timeless appeal. The campaign continues the brand’s cinematic storytelling approach with a hero film and seven vignettes featuring a star-studded cast.
It’s Nice That’s Liz Gorny and Ellis Tree identify five key graphic design trends for 2025, exploring how designers are embracing anti-trend aesthetics and heritage-inspired approaches. The article highlights studios like Parámetro, Mestiza, and Muon for their handcrafted, bookplate-style logos and Art Deco typographic influences. It positions these movements as a response to digital uniformity and a return to personal, tactile design expression.
