Bet Design Cases
3 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Bet projects in press coverage.
News & interviews
- FLUORO® on their new-age model for creating entire brand worlds
The Brand Identity · Mar 23, 2026 · Interview
The Brand Identity interviews Tim Smith, founder of London-based creative agency FLUORO®, about the studio’s ‘new-age’ model that merges branding and advertising into one living system. Smith discusses projects for clients like Apple, R.A.D®, and Doof, emphasizing cultural research, emotional connection, and always-on brand ecosystems. The conversation explores FLUORO®’s rejection of data-driven risk aversion and its focus on building coherent brand worlds that sustain attention and community.
- Cat Duncan uses the tactility of tickets and calendars to invigorate the identity of Athene run club
It's Nice That · Feb 16, 2026
The article profiles London-based designer Cat Duncan and her tactile, motion-infused identity work for Athene Club, a women-centred running and hiking community. Drawing inspiration from tickets, calendars, and membership cards, Duncan’s designs emphasize physical connection, playfulness, and belonging. Her work extends beyond digital screens, reflecting the club’s ethos of community and nature.
Athene ClubSweaty Bettybranding - Femme Creatives Transform Naarm's Dance Music Scene
It's Nice That · Sep 2, 2025
The article spotlights three femme-led music labels in Naarm—Animalia, Cirrus, and Night Shop—celebrating their influence on the city’s dance scene both sonically and visually. It highlights the founders’ creative direction, the designers behind their artwork, and the inclusive, experimental spirit driving these collectives. The piece underscores how these labels are reshaping Naarm’s club culture through design and community-building.
AnimaliaCirrusNight ShopAnimaliaNight Shopbranding - Rachel Gogel Discusses Creative Pay and Valuing Impact
Creative Boom · May 22, 2025 · Interview
Creative Boom interviews independent design executive Rachel Gogel about her journey toward financial empowerment and equitable compensation in the creative industry. She discusses lessons learned from early underpayment, how she built a sustainable solo consultancy, and her philosophy of charging for value rather than hours. The conversation highlights transparency, gender pay equity, and redefining success through meaningful, values-driven work.
GQThe New York Timesother - Angel Salot Breaks Freelancer Stereotypes, Carves Creative Path
The Brand Identity · May 9, 2025 · Interview
The Brand Identity’s interview with designer Angel Salot explores her journey from marketing to design, her freelance experiences with brands like Swiggy, and her plans to launch Masalo Studio. Salot discusses her research-driven approach, the stigma around freelancing, and her belief in storytelling as the heart of branding. The conversation highlights her values of authenticity, community, and purpose-driven design.
Masalo StudioServd by SwiggyBeti Betabranding - New Logo & Branding for Bettr by Anak
BP&O · Feb 18, 2025
BP&O features Anak’s rebrand for Bettr, a Singapore-based B Corp coffee company. The new identity embraces imperfection and social impact through a fictional universe of flawed characters, vibrant retro-inspired illustrations, and a story-based brand system. The result balances humour, warmth, and authenticity while expanding Bettr’s potential for storytelling and brand growth.
AnakBettrbranding - "2024 Review: Top 50 Stories in Creative Industry Unveiled"
It's Nice That · Dec 17, 2024
It’s Nice That’s annual ‘Review of the Year 2024: Top 50 Most Read’ highlights the most popular stories of the year, spanning rebrands, creative industry debates, and projects exploring technology’s role in design. The roundup includes features on major rebrands by Wolff Olins, JKR, and Order Design, as well as cultural commentary from writers like Elizabeth Goodspeed and Thomas Steeles.
- Jessi Brattengeier Discusses Design Culture at The New York Times on Podcast
Creative Boom · Dec 16, 2024 · Interview
Creative Boom’s podcast episode features Jessi Brattengeier, Creative Director at The New York Times, discussing her approach to design leadership, internal branding, and creative culture at the publication. She also talks about her independent studio JesseJessi, co-run with Jesse Johanning, and their work for Elizabeth Roberts Architects. The conversation explores balancing creativity, leadership, and self-worth in the design industry.
The New York TimesJesseJessiElizabeth Roberts Architectsbranding - As Angel & Anchor hits double digits, Ben Connolly looks back at and sums up the last 10 years
The Brand Identity · Sep 11, 2024 · Interview
The Brand Identity interviews Ben Connolly, Founder and Creative Director of Belfast-based studio Angel & Anchor, as it celebrates its 10th anniversary. Connolly reflects on the studio’s evolution from a one-man operation to a respected name in expressive, personality-driven branding, discussing key projects like Process Coffee and Guilt Trip, lessons learned, and the upcoming rebrand and new website. The conversation highlights the importance of relationships, creative growth, and supporting independent clients.
Angel & AnchorStudio StereoPale Blue DotProcess CoffeeGuilt Tripbranding - Monopo’s Renaissance-ready identity for Babette’s warmly welcomes a return to culinary indulgence
The Brand Identity · Jul 11, 2023
Monopo London developed a Renaissance-inspired brand identity for Babette, a gourmet grocery service. Led by Creative Director Mélanie Hubert-Crozet, the project combines indulgent, baroque references with playful modernity through custom typography, rich color palettes, and dramatic photography. The result celebrates food as both art and social pleasure.
MonopoBabettebranding