Bet Design Cases
Designers behind the work
Designers and creative leads credited on Bet projects in press coverage.
Designers and creative leads credited on Bet projects in press coverage.
The article profiles London-based designer Cat Duncan and her tactile, motion-infused identity work for Athene Club, a women-centred running and hiking community. Drawing inspiration from tickets, calendars, and membership cards, Duncan’s designs emphasize physical connection, playfulness, and belonging. Her work extends beyond digital screens, reflecting the club’s ethos of community and nature.
The article spotlights three femme-led music labels in Naarm—Animalia, Cirrus, and Night Shop—celebrating their influence on the city’s dance scene both sonically and visually. It highlights the founders’ creative direction, the designers behind their artwork, and the inclusive, experimental spirit driving these collectives. The piece underscores how these labels are reshaping Naarm’s club culture through design and community-building.
Creative Boom interviews independent design executive Rachel Gogel about her journey toward financial empowerment and equitable compensation in the creative industry. She discusses lessons learned from early underpayment, how she built a sustainable solo consultancy, and her philosophy of charging for value rather than hours. The conversation highlights transparency, gender pay equity, and redefining success through meaningful, values-driven work.
The Brand Identity’s interview with designer Angel Salot explores her journey from marketing to design, her freelance experiences with brands like Swiggy, and her plans to launch Masalo Studio. Salot discusses her research-driven approach, the stigma around freelancing, and her belief in storytelling as the heart of branding. The conversation highlights her values of authenticity, community, and purpose-driven design.
BP&O features Anak’s rebrand for Bettr, a Singapore-based B Corp coffee company. The new identity embraces imperfection and social impact through a fictional universe of flawed characters, vibrant retro-inspired illustrations, and a story-based brand system. The result balances humour, warmth, and authenticity while expanding Bettr’s potential for storytelling and brand growth.
It’s Nice That’s annual ‘Review of the Year 2024: Top 50 Most Read’ highlights the most popular stories of the year, spanning rebrands, creative industry debates, and projects exploring technology’s role in design. The roundup includes features on major rebrands by Wolff Olins, JKR, and Order Design, as well as cultural commentary from writers like Elizabeth Goodspeed and Thomas Steeles.
Creative Boom’s podcast episode features Jessi Brattengeier, Creative Director at The New York Times, discussing her approach to design leadership, internal branding, and creative culture at the publication. She also talks about her independent studio JesseJessi, co-run with Jesse Johanning, and their work for Elizabeth Roberts Architects. The conversation explores balancing creativity, leadership, and self-worth in the design industry.
The Brand Identity interviews Ben Connolly, Founder and Creative Director of Belfast-based studio Angel & Anchor, as it celebrates its 10th anniversary. Connolly reflects on the studio’s evolution from a one-man operation to a respected name in expressive, personality-driven branding, discussing key projects like Process Coffee and Guilt Trip, lessons learned, and the upcoming rebrand and new website. The conversation highlights the importance of relationships, creative growth, and supporting independent clients.
