Haakon Spencer

Founder

2 articles · Jul 2021Sep 2024

Studios:British Standard Type

Articles & interviews

  • Checking in with British Standard Type, three years and four retail typefaces on from its launch

    The Brand Identity interviews British Standard Type founders Haakon Spencer and Matthew Fenton about the evolution of their digital type foundry three years after its launch. They discuss the creation of four retail typefaces—Bazaine, Ritma, Symbol, and Spyre—alongside their ongoing relationship with their design studio Spencer Fenton. The conversation explores their design philosophy, process of experimentation, and upcoming collaborations with brands like Extraless and artist Yinka Ilori.

    British Standard TypeSpencer FentonOK-RMThe Jonathan Viner GalleryExtralessbranding
  • British Standard Type is a technology-focused digital foundry from the duo behind Spencer Fenton

    The article introduces British Standard Type, a new technology-focused digital type foundry founded by Haakon Spencer and Matthew Fenton, the duo behind Spencer Fenton. The interview explores their motivations, design philosophy, and approach to custom and retail type design, emphasizing experimentation and the influence of technology on typography.

    British Standard TypeSpencer FentonNikeElizabeth Pricebranding