Founder
The Brand Identity interviews British Standard Type founders Haakon Spencer and Matthew Fenton about the evolution of their digital type foundry three years after its launch. They discuss the creation of four retail typefaces—Bazaine, Ritma, Symbol, and Spyre—alongside their ongoing relationship with their design studio Spencer Fenton. The conversation explores their design philosophy, process of experimentation, and upcoming collaborations with brands like Extraless and artist Yinka Ilori.
The article introduces British Standard Type, a new technology-focused digital type foundry founded by Haakon Spencer and Matthew Fenton, the duo behind Spencer Fenton. The interview explores their motivations, design philosophy, and approach to custom and retail type design, emphasizing experimentation and the influence of technology on typography.