Jessi Brattengeier
Creative Director · Other
Studios:The New York TimesJesseJessi
Quotes
“We were really lucky to work with a client who had a strong point of view on design, because she herself is a designer.”
“We wanted her typographic identity to be just that. Something inspired by lush historical typographic references, but wholly unique and modern.”
“We knew the brand needed to feel tangible and human, and we knew the colours needed to feel special.”
“She emphasises the importance of valuing oneself, sharing her journey of learning to charge what her work is worth and encouraging emerging designers to believe in their abilities.”
“For aspiring creatives, her advice is simple but powerful: don't undervalue yourself, take risks, and always be open to learning.”
“Part of the challenge in working with the identity system at The Times is knowing when and how to push the brand while staying true to the tone of our quality journalism.”
“The graphic conveys a larger idea about the Times in a simplified way – from the literalness of the print pages turning to the constant change involved in addressing the news cycles.”