Creative Director · Other
We were really lucky to work with a client who had a strong point of view on design, because she herself is a designer.
We wanted her typographic identity to be just that. Something inspired by lush historical typographic references, but wholly unique and modern.
We knew the brand needed to feel tangible and human, and we knew the colours needed to feel special.
She emphasises the importance of valuing oneself, sharing her journey of learning to charge what her work is worth and encouraging emerging designers to believe in their abilities.
For aspiring creatives, her advice is simple but powerful: don't undervalue yourself, take risks, and always be open to learning.
Part of the challenge in working with the identity system at The Times is knowing when and how to push the brand while staying true to the tone of our quality journalism.
The graphic conveys a larger idea about the Times in a simplified way – from the literalness of the print pages turning to the constant change involved in addressing the news cycles.
JesseJessi created a brand identity for interior design studio Studio Marie that embraces duality through two custom hand-drawn marks—a primary wordmark and a signature. The design reflects founder Jamie Perez’s multifaceted personality and practice, combining editorial typography, tactile color palettes, and a flexible visual system. The project emphasizes collaboration, materiality, and a departure from minimalism typical in architecture branding.
Creative Boom’s podcast episode features Jessi Brattengeier, Creative Director at The New York Times, discussing her approach to design leadership, internal branding, and creative culture at the publication. She also talks about her independent studio JesseJessi, co-run with Jesse Johanning, and their work for Elizabeth Roberts Architects. The conversation explores balancing creativity, leadership, and self-worth in the design industry.
Episode 142 of The Spark podcast from Creative Boom features freelance graphic designer and comedian Joseph Parsons, discussing the parallels between design and stand-up comedy, freelancing challenges, and networking advice. The episode also highlights Nokia’s design archive opening, Dianne Griffiths’ award-winning painting, and Apple’s rumored iPhone 17 Air. Additional segments include a spotlight on admired designers and a book recommendation exploring East Germany’s history.
Episode 140 of The Spark podcast by Creative Boom features Australian designer Christopher Doyle discussing 'The Great Unknown'—the emotional impact of constant exposure to great design work online. The episode also covers Oxford’s 2024 Word of the Year 'brain rot', trends in wearable health tech, AI-generated writing on LinkedIn, and community reflections from illustrator Marloes Devries. The show wraps up with a book recommendation and productivity tips for creatives heading into the new year.
CC Studio created a dynamic, typographic identity for The New York Times’ 2024 staff conference, 'State of The Times.' The design centers on an open-book 'X' motif and motion language inspired by page-turning, symbolizing the publication’s continuous evolution. Using NYT’s proprietary typefaces Franklin and Cheltenham, the identity balances heritage and modernity across signage, motion, and event materials.