Jessi Brattengeier
Creative Director
In their own words
We were really lucky to work with a client who had a strong point of view on design, because she herself is a designer.
We wanted her typographic identity to be just that. Something inspired by lush historical typographic references, but wholly unique and modern.
We knew the brand needed to feel tangible and human, and we knew the colours needed to feel special.
She emphasises the importance of valuing oneself, sharing her journey of learning to charge what her work is worth and encouraging emerging designers to believe in their abilities.
For aspiring creatives, her advice is simple but powerful: don't undervalue yourself, take risks, and always be open to learning.
Part of the challenge in working with the identity system at The Times is knowing when and how to push the brand while staying true to the tone of our quality journalism.
The graphic conveys a larger idea about the Times in a simplified way – from the literalness of the print pages turning to the constant change involved in addressing the news cycles.
Articles & interviews5
- JesseJessi Creates Dual-Themed Brand for Studio Marie
JesseJessi created a brand identity for interior design studio Studio Marie that embraces duality through two custom hand-drawn marks—a primary wordmark and a signature. The design reflects founder Jamie Perez’s multifaceted personality and practice, combining editorial typography, tactile color palettes, and a flexible visual system. The project emphasizes collaboration, materiality, and a departure from minimalism typical in architecture branding.
- Jessi Brattengeier Discusses Design Culture at The New York Times on Podcast
Creative Boom’s podcast episode features Jessi Brattengeier, Creative Director at The New York Times, discussing her approach to design leadership, internal branding, and creative culture at the publication. She also talks about her independent studio JesseJessi, co-run with Jesse Johanning, and their work for Elizabeth Roberts Architects. The conversation explores balancing creativity, leadership, and self-worth in the design industry.
- "Episode 142 The Spark: Joseph Parsons on Comedy, Design, and Balancing Passions"