Ben Connolly
Creative Director · Founder
Studios:Angel & Anchor
Quotes
“There was definitely a solid brand world, story or feel, but their visual expression was a little chaotic.”
“The horse alone sums it up well, a symbol of hard work (workhorse) but also freedom and spirit.”
“A lot of the colour choices were informed by Weld’s blank garments and hats themselves.”
“The measurement for whether an era-inspired reference would work or not is if we placed the present brand back in that time, would that reference make sense?”
“We’re choosing to invest in ourselves.”
“On a personal level, I’ve grown a lot. My only studio experience is the one I created.”
“How you interact with people matters from day one.”
“We explored competition and sport concepts which we could reinterpret through this unique coffee competition.”
“The WAC is a competition that sets itself apart from other coffee competitions.”
“It felt like a good choice to transport us into the sport and competition universe, without it feeling like a cliche ‘college’-style typeface.”