Ast Design Cases
Designers behind the work
Designers and creative leads credited on Ast projects in press coverage.
Designers and creative leads credited on Ast projects in press coverage.
Designers Clare and Charlie Noon created a new brand identity for Hastings Castle that draws inspiration from the Bayeux Tapestry and local folklore. The rebrand introduces a custom typeface, Conqueror Sans, and a warm, handcrafted visual language that breaks from traditional heritage aesthetics. The flexible identity supports the castle’s regeneration as a contemporary cultural and community space.
The article highlights Tavern’s creation of Hyper Blast, a new caffeinated flavored malt beverage inspired by vintage jet skiing culture. The Brooklyn-based studio developed a retro brand identity and immersive world that channels 80s and 90s action sports aesthetics.
The article profiles designers Jean Pierre Consuegra and Leo Horton, who collaborated on the visual identity for Pigeons & Planes’ annual mixtape 'See You Next Year 3'. Embracing a DIY, textural aesthetic, the pair used scanners, stamps, and handwritten elements to create a raw yet graphic look. The feature explores their creative partnership, long project timelines, and the role of social media in connecting collaborators.
The article spotlights DAK Coffee Roasters’ new Neon Milk release, a packaging collaboration with Koppel Studio that breaks from the minimalist coffee box trend. The design features swirling neon coral and orange patterns printed with special spot colors, contrasted by a clean white label and simple line illustration. The result is a bold, luminous package that feels fresh and experimental within the specialty coffee space.
Hymn, a Lausanne and Zürich-based branding agency, reimagined the identity of Switzerland’s Chillon Castle by merging medieval heritage with contemporary design. The project features a custom typeface created with NewGlyph, a heraldic-inspired color palette, and playful medieval emojis that bridge historical authenticity and modern digital culture. The result is a flexible, enduring identity rooted in the castle’s material and symbolic history.
Fieldwork Facility has designed the brand identity, wayfinding, and interpretation system for Bath River Line, a new 10km riverside trail through Bath. Inspired by historic flood marks carved into local stone, the project reconnects the city with its watery past and natural environment. The work combines heritage, ecology, and design to create an engaging public experience.
Belgian studio Braconnier has rebranded Masters Historic Racing with a new identity positioning it as a 'House of Icons.' The system features a five-star constellation, custom wordmark, and a typographic trio balancing heritage and modernity. The rebrand extends across merchandise, events, and film, transforming the motorsport brand into a cultural institution.
