Entre Pierre & Terre
One ink and one paper shape a spirits range
Wedge refreshed Entre Pierre & Terre, an apple-based spirits house led by distiller Loïc Chanut. The project sought to make the presentation reflect the craft and traditional French methods behind the products. A simple design constraint became the starting point: one ink and one paper. Red references the apple, while expressive typography gives each drink its own character within the shared packaging language. The approach uses limited materials and variation in lettering to establish both consistency and distinction across the range. Wedge’s scope includes packaging architecture, the visual identity, digital design, photography and packaging production.
Insights
- The one-ink, one-paper constraint provides a shared framework for the range.
- Red links the visual identity to the apple-based products.
- Typographic variation distinguishes individual drinks within that framework.
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