
Studio: Wedge
Date: Thu, Oct 22
BP&O · Sep 18, 2026
Wedge created the naming, strategy, identity, packaging and guidelines for Bastét, a new Montreal oral-care company built around nano-hydroxyapatite toothpaste. The identity deliberately rejects standard toothpaste visual conventions through luxury beauty cues, turquoise, aluminium tubes, camp art direction and Daubenton, an ornate Art Deco-like serif. Author Emily Gosling strongly praises the project’s distinctive visual execution while criticizing some of its overly lofty wellness copy.
· Sep 10, 2026
This profile looks inside Montreal-born agency Wedge after it secured its third consecutive DIELINE Studio of the Year title at the 2026 DIELINE Awards. It highlights the agency’s award-winning packaging and identity work for Cocolab, Equip, Snapple Spiked, and Clearstem, while introducing team members including strategy director Marco Patricio and associate design director Capucine Labarthe. The article presents Wedge’s work as clean, bold, well-tempered, and driven by project and client needs rather than design trends.
The Brand Identity · Jul 27, 2026
Montreal and Los Angeles-based studio Wedge created the complete brand world for Bastét, a new oral-care company launching with nano-hydroxyapatite toothpaste. The identity combines Egyptian-goddess-inspired naming, a custom engraved-lettering wordmark, Daubenton and Nimbus Sans typography, and bilingual retail packaging designed for both shelf presence and beauty-counter appeal. The visual system positions oral care as a high-design beauty and self-care ritual while accommodating future flavours and SKUs.
The Brand Identity · Jun 9, 2026
Montreal-based studio Wedge rebranded New England English muffin company Stone&Skillet, centering the new identity around the skillet that inspired the brand’s name. The redesign introduces a bold color palette, a simplified skillet logo, and expressive photography by Paul Hempstead to strengthen shelf presence and unify the brand system. The result balances warmth, craft, and modernity while standing out in the bakery category.
· Jun 2, 2026
Design studio Wedge refreshed the Stone & Skillet brand to support its retail expansion. The new identity emphasizes the cast-iron skillet for distinctiveness and balances sophistication with approachability. The redesign aims to strengthen shelf presence and prepare the brand for future growth.