Brand Evolution for Clearstem Acne Care
The periodic table inspires a skincare system
Wedge reorganised Clearstem’s expanding skincare range through a colour-coded packaging and identity system. The project clarifies products by use case and need while connecting the retail presentation with a renewed ecommerce experience. Three groups guide navigation: Prevent + Support in purples and pinks, Clear + Clarify in blues and greens, and Skin Perfecting in warmer tones. A modular chart inspired by the periodic table appears on each pack, organising the product name, benefits and ingredients. The structure stays consistent across different formats, while softer colours introduce warmth. The scope includes strategy, product naming, visual identity, packaging, UX wireframes and digital design.
Featured in Skincare Packaging Design: Six Systems Compared
Insights
- Three colour-coded groups organise the range around different needs.
- A repeating chart gives product names, ingredients and benefits a consistent location.
- The system connects packaging navigation with the digital shopping experience.
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