Bastet

Design work for Bastet, collected from the studios behind it.

Design cases by studio

Brand Identity for Bastet Oral Care
Wedge, an independent brand and design agency, presents Bastet as an oral-care brand intended for the beauty counter. The associated image shows Bastet-branded product packaging alongside a toothpaste tube, toothbrush, pump bottle, and shaving brush. The pack design uses a framed serif wordmark and a small green geometric emblem.
Toothpaste Tube, Toothbrush, Shaving Brush, Oral Care

Brand Identity for an Oral Care Brand
Wedge developed Bastét’s naming, strategy, identity and packaging for an oral-care brand intended to sit comfortably on a beauty counter. The first product was toothpaste, and the brand platform frames the daily routine as a ritual of renewal. The name draws on the Egyptian goddess Bastet and the qualities of beauty and protection associated with her in the studio’s concept. Architectural references shaped the visual direction: monumental details and lettering carved into French museum façades informed an expression of permanence and precision. The wordmark specifically references the façade of Paris’s Grande Galerie de l’Évolution. The project turns those references into a coordinated identity and packaging system.
Toothpaste, Goddess Bastet, Nanohydroxyapatite, Oral Care, Ancient Egypt

Designers and creative leads credited on Bastet projects in press coverage.