Wedge refreshed Canada Dry’s brand system and packaging for the ginger ale brand. Drawing on the brand’s archive, the team reinstated and simplified the crown and badge, strengthened the letterforms, and intensified the colour palette. The resulting system was applied across the portfolio architecture, with brand guidelines and packaging production included in the deliverables.
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The Dieline announced the winners of its 2025 Awards, celebrating excellence in global packaging design. Mother Design’s work for Rollr won Best of Show, while Wedge and Nice People shared Studio of the Year honors. Established received the Editor’s Choice Award for its inclusive and accessible packaging for Tilt Beauty.
Montreal-based studio Wedge launched ‘Collaboration 001,’ a self-initiated partnership with artisanal cidrerie Entre Pierre et Terre to create a duo of natural cidres. The project features hand-drawn, Marimekko-inspired illustrations and tactile packaging that reflect the organic, small-batch nature of the product. The limited-edition release sold out quickly, marking the start of future collaborative editions by the studio.
Montreal studio Wedge redesigned the packaging for Entre Pierre & Terre's exclusive range of artisan ciders from Picardie, France. Inspired by traditional French brasserie signage, the new labels combine handwritten, serif and sans serif type with a warm two-colour palette to convey product information while retaining a premium, handcrafted character. The redesigned range reportedly sold four times faster.