Wedge revitalized the 130-year-old Canada Dry brand with a refreshed visual identity and packaging system. The redesign modernizes the brand’s signature elements—color, badge, crown, and wordmark—while preserving its heritage and authenticity across more than 50 SKUs.
Montreal-based studio Wedge launched ‘Collaboration 001,’ a self-initiated partnership with artisanal cidrerie Entre Pierre et Terre to create a duo of natural cidres. The project features hand-drawn, Marimekko-inspired illustrations and tactile packaging that reflect the organic, small-batch nature of the product. The limited-edition release sold out quickly, marking the start of future collaborative editions by the studio.