Studio: Wedge

Brand and Packaging Refresh for Canada Dry

Wedge revitalized the 130-year-old Canada Dry brand with a refreshed visual identity and packaging system. The redesign modernizes the brand’s signature elements—color, badge, crown, and wordmark—while preserving its heritage and authenticity across more than 50 SKUs.

More in green, gray, white

Set in a custom typeface

News

Wedges Work For Canada Dry Brings A Respectful Refresh To The Ginger Ales 130 Year Old Legacy — the-brandidentity.com

Date: Mon, Oct 28

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Wedge’s ‘Collaboration 001’ sees the Montreal-based creative studio produce a duo of natural cidres

The Brand Identity · Oct 28, 2020

Montreal-based studio Wedge launched ‘Collaboration 001,’ a self-initiated partnership with artisanal cidrerie Entre Pierre et Terre to create a duo of natural cidres. The project features hand-drawn, Marimekko-inspired illustrations and tactile packaging that reflect the organic, small-batch nature of the product. The limited-edition release sold out quickly, marking the start of future collaborative editions by the studio.

WedgeEntre Pierre et Terrepackaging

Brand and Packaging Refresh for Canada Dry

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