Aupale
A glacial source becomes a glass object
Wedge joined Aupale as a venture partner to develop a vodka brand inspired by its water source in a remote glacial valley in northern Quebec. The work spans naming, strategy, identity, digital design and a bespoke bottle. Finnish glass design from the 1960s provided a reference for translating the landscape into a physical object. The bottle moves from an icy textured base into smooth glass, finished with a signature teal cap. This transition connects the source story with a more refined fashion-oriented presentation. The same bottle and colour direction later extended into a seltzer range, giving the brand a consistent visual thread across formats.
Insights
- The bottle’s textured-to-smooth transition expresses the landscape reference physically.
- A signature colour connects the bottle to the wider brand system.
- The direction extends from vodka into a related seltzer range.
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