Aupale
Design work for Aupale, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2026
- Packaging 1
Design cases by studio
Wedge (1)
- Aupale
- Wedge joined Aupale as a venture partner to develop a vodka brand inspired by its water source in a remote glacial valley in northern Quebec. The work spans naming, strategy, identity, digital design and a bespoke bottle. Finnish glass design from the 1960s provided a reference for translating the landscape into a physical object. The bottle moves from an icy textured base into smooth glass, finished with a signature teal cap. This transition connects the source story with a more refined fashion-oriented presentation. The same bottle and colour direction later extended into a seltzer range, giving the brand a consistent visual thread across formats.
