Packaging Design for Vacation Sunscreen

1989 becomes a sunscreen design reference

Wedge designed the launch packaging system and packaging form direction for Vacation, working from the brand vision established by its founders. Club Med and the year 1989 provided the reference points for a sunscreen range built around leisure. The challenge was to translate that nostalgic atmosphere into products that felt current, rather than simply reproducing an old bottle. The packaging family gave the launch a coordinated visual foundation while preserving the founders’ distinctive vacation-world concept. Wedge’s role focused on the packaging system and its physical presentation; the original brand vision belonged to founders Lach, Marty and Dakota.