Studio F
Studio F is a Sydney-based design studio led by Faye Cunningham, a brand designer, storyteller, and art director. Working globally, the studio crafts strategic brand identities, immersive digital experiences, and bold packaging design that connect emotionally and visually. With expertise spanning brand development, communications, digital design, and environmental branding, Studio F delivers cohesive and impactful creative solutions across all touchpoints. Faye’s approach combines aesthetic precision with brand psychology, ensuring authenticity and resonance in every project. Studio F partners with clients across diverse industries to transform ideas into meaningful, enduring brand experiences.
https://www.studio-f.co/
Sydney, Australia
14 Cases
Cases
- Bar Tigra
- Brand Identity For Bar Tigra
- Aesthetic, Energy, Illustration, Typography
- City Quokka
- Brand Identity For City Quokka
- Adventure, Character, Optimism, Typography
- Commentary Box
- Digital Platform Design For Youth Football Academies
- Application, Communication, Development, Operation, Performance, Progress
- Deep Change
- Naming And Visual Identity For A Conscious Cashback App
- App, Cashback, Impact, Transformation
- Disco Pantera
- Brand Identity For Disco Pantera Night Bar
- Abstraction, Allure, Bar, Mythology, Transformation
News & interviews
- Studio Föhn’s Diego Fernández de la Torre builds tools, not templates
The Brand Identity · Apr 14, 2026 · Interview
The Brand Identity interviews Diego Fernández de la Torre, the 22-year-old founder of Studio Föhn, about his approach to creating motion design tools rather than static templates. He discusses his first major product, The Kosmos, which uses After Effects expressions to generate infinite variations, and his upcoming project Atlas, a cohesive system of motion templates. The conversation explores his design philosophy, influences, and the role of code in creative autonomy.
Studio FöhnOrderIndependent Designers—Collectivemotion - Studio L–AB lets lifelike AI faces do the talking in ValkaAI’s brand
The Brand Identity · Mar 13, 2026
Studio L–AB created a brand identity for AI entertainment startup ValkaAI, centering on lifelike AI personas as the emotional core of the brand. The design uses a mirrored butterfly logo symbolizing the bridge between real and digital worlds, supported by Studio Feixen’s Ease typeface and a restrained color palette. Motion design and 3D elements reinforce the brand’s focus on emotional authenticity and technical credibility.
Studio L–ABStudio FeixenValkaAIbranding - BOND Revamps Helsinki's Allas Pool for International Expansion
The Brand Identity · Oct 20, 2025
BOND rebranded Helsinki’s Allas Pool to support its expansion across Europe, creating a flexible identity rooted in Nordic values but designed for global appeal. The new brand centres on the tagline 'Water Your Soul' and features a fluid wordmark, blue-toned palette, and motion-driven digital assets. Collaborations with Evermade and Taiste supported the website and app development, while Studio Feixen’s Ease typeface reinforced the brand’s organic, water-inspired aesthetic.
BONDEvermadeTaisteAllas Poolbranding - "Studio Frith Crafts Childlike Identity for Jolene Bakery"
The Brand Identity · Oct 9, 2025
Studio Frith created a brand identity for London’s Jolene Bakery that channels childlike spontaneity and authenticity. The logo, drawn by Frith Kerr’s six-year-old son, embodies the bakery’s regenerative and egalitarian ethos. The identity extends across packaging, signage, and digital applications, supported by simple typography and warm photography.
Studio FrithJolene Bakerybranding - Emma Kaniuk Crafts Unique Metaphor for Unconventional Book Press
The Brand Identity · Sep 9, 2025
The Brand Identity features Emma Kaniuk & Company’s brand identity for Homeward Books, a small press dedicated to unconventional literature. Inspired by the hermit crab as a metaphor for ‘books without a home,’ the identity combines illustration, 3D design, and adaptable typography to express creativity and resilience. Collaborations with international illustrators and type foundries helped create a flexible, evolving visual system that has already elevated Homeward’s industry presence.
- Studio Freight Revamps Brex Branding with Insider Insight
The Brand Identity · Aug 14, 2025
Studio Freight refreshed Brex’s brand identity after years of collaboration, addressing inconsistencies in colour and shape language. The rebrand refines the use of orange, introduces a balanced neutral palette, and extends the brand’s curved motif across typography and layouts. The result is a flexible, principle-driven system that reflects Brex’s ‘seriously optimistic’ tone.
Studio FreightBrexbranding - Studio Freight Launches Comet Browser Concept Without Existing Product
The Brand Identity · Aug 8, 2025
Studio Freight collaborated with Perplexity to launch Comet, an AI-powered browser concept, before the product itself existed. The project used cosmic metaphors, AI-generated visuals, and seamless motion to express the browser’s potential experience. The result is a visually immersive website and campaign that bridges space and humanity while hinting at the future of intelligent browsing.
Studio FreightPerplexitydigital - Studio FORMAT Designs Oraa's Cellular-Inspired Electrolyte Brand Identity
The Brand Identity · Jun 30, 2025
Paris-based Studio FORMAT created a brand identity for Oraa, a wellness brand offering electrolyte supplements in microbead form. The design draws inspiration from cellular and molecular structures, balancing scientific precision with organic vitality. The identity features modular circular patterns, a contemporary grotesque typeface, and a refined color palette of mineral whites and pastel yellow accents.
Studio FORMATOraabranding - "Book Celebrates Era of Fan-Made Record Sleeves from 1950-2000"
It's Nice That · May 29, 2025
The article profiles 'Sleeve Notes', a new book published by CentreCentre and curated by photographer Dominique Russell, documenting fan-made record sleeves from 1950–2000. Designed by Patrick Fry, the publication celebrates the DIY creativity of music fans in a pre-digital era, featuring archival photography and a nostalgic visual identity. The project highlights the cultural value of handmade music ephemera and the enduring connection between music and visual expression.
CentreCentreStudio Feixeneditorial - Studio Freight Revamps Bullpen with Bold Crypto-Culture Rebrand
The Brand Identity · May 20, 2025
Studio Freight rebranded crypto trading platform Bullpen with a bold, chaotic identity inspired by the culture of crypto meme communities. The new design replaces the detailed bull logo with simplified horns, uses ABC Favorit typeface, and introduces stickers and chat bubble motifs to reflect the energy of online trading spaces. The result is a playful, authentic system that embraces the volatility and humor of crypto culture.
Studio FreightBullpenbranding - Studio Freight Merges '80s Silicon Valley with Modern Design for Applause
The Brand Identity · May 15, 2025
Studio Freight developed a brand identity and website for Applause, a tech company redefining ethical app acquisition. The design merges 1980s Silicon Valley nostalgia with modern digital sensibilities, using open-source typography and visual cues from early computing. The result is a humanist, accessible identity that celebrates the origins of technology while feeling contemporary.
Studio FreightApplausebranding - Erin Struble Redefines Decozi's Brand to Showcase Architectural Expertise
The Brand Identity · May 12, 2025
The Brand Identity features Toronto-based designer Erin Struble’s rebrand for architectural surface finishing company Decozi. The new identity, titled 'Beyond the Surface,' uses geometric layering, a bold orange-blue-white palette, and a custom stencil wordmark to reflect Decozi’s craftsmanship and architectural expertise. The project includes a new logo, website, and a range of branded applications.
- Carla Palette's Sticker-Covered Brand Shows Less Is More for Maison Fleuret
The Brand Identity · Jan 23, 2025
Berlin-based designer Carla Palette created a minimalist yet flexible brand identity for Parisian hospitality brand Maison Fleuret. The design uses Sterling Sans typography, a black-and-white foundation, and a system of colourful stickers to distinguish product lines. Hand-drawn illustrations add a human touch, balancing the refined aesthetic with warmth and personality.
Carla PaletteStudio FewMaison Fleuretbranding - "2024's Top 25 Graphic Designs Revealed: Trends and Surprises"
It's Nice That · Dec 17, 2024
It’s Nice That’s annual ‘Review of the Year’ highlights 2024’s top 25 graphic design stories, spanning rebrands, typographic debates, and nostalgic visual trends. The roundup features projects from studios like Collins, Studio Frith, and Little Troop, as well as commentary on industry issues such as unpaid pitching and the use of mockups. The article reflects a year defined by retro aesthetics, thoughtful branding, and critical reflection on design culture.
- "2025's Top 25 Graphic Designers, Peer-Voted"
Creative Boom · Dec 9, 2024
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired graphic designers worldwide, as voted by their peers. The article profiles leading figures such as Jessica Walsh, Felix Pfäffli, Emily Oberman, and others, showcasing their influence, studios, and creative philosophies. It serves as an inspirational roundup of current design talent shaping global visual culture.
- "7 Projects Highlighting Orange's Impact in Design"
The Brand Identity · Nov 21, 2024
The Brand Identity’s article by Poppy Thaxter spotlights seven branding projects that creatively use the color orange across diverse industries. Featuring studios like Caserne, B&B Studio, and Glasfurd & Walker, the piece explores how orange conveys warmth, energy, and emotional depth in identity design. It highlights the hue’s versatility, from subtle accents to dominant brand palettes.
- Creative Gift Guide: Top Independent Makers This Christmas
It's Nice That · Nov 6, 2024
It’s Nice That’s 2024 edition of The Nice List curates a selection of gifts from independent makers and studios across the world. The feature highlights illustrators, print studios, and small creative businesses offering prints, books, apparel, and accessories that support local and sustainable craftsmanship. The tone celebrates creativity, community, and conscious consumerism during the festive season.
Studio FidèleOut of the BlueprintStore Storeeditorial - Give me colour: 7 identities basking in bright yellow, by Little Troop, Werner Design Werks and more
The Brand Identity · Oct 11, 2024
The Brand Identity’s feature ‘Give me colour: 7 identities basking in bright yellow’ spotlights seven branding projects that creatively use yellow as a defining hue. Studios including Little Troop, Werner Design Werks, and IYA Studio demonstrate the emotional and visual power of yellow across diverse industries. The article celebrates colour’s role in identity design and its ability to evoke warmth, energy, and attention.
- Curves ahead: studded with sinuous shapes, Studio Furious crafts a Memphis-esque brand for Taco Mesa
The Brand Identity · May 14, 2024
Studio Furious developed a Memphis-inspired brand identity for Taco Mesa, a Parisian taqueria designed in collaboration with architecture collective Uchronia. Drawing from the restaurant’s wavy interiors and taco shapes, the identity features sinuous forms, a custom ‘M’ logo, and a vibrant palette of orange and purple balanced by GT Flexa typography. The visual system extends across packaging, signage, and menus, creating a cohesive and playful dining experience.
Studio FuriousUchroniaTaco Mesabranding - “There’s no right or wrong way of designing, just the way that’s right for you.” Introducing 21–87
The Brand Identity · Aug 15, 2023 · Interview
The Brand Identity interviews designer Matt Busher, founder of London-based studio 21–87, about his journey from working at leading studios to launching his own practice in 2020. Busher discusses his research-driven, material-focused approach, early influences, and collaborations with clients such as Soho Home and fashion label Song for the Mute. The conversation explores his design philosophy, studio process, and the challenges of running an independent practice.
21–87Cartlidge LeveneZak GroupSoho HomeSong for the Mutebranding
Clients
Tech Stack
Technologies detected on Studio F's website.