Studio F

The Brand Identity · Mar 13, 2026

Studio L–AB created a brand identity for AI entertainment startup ValkaAI, centering on lifelike AI personas as the emotional core of the brand. The design uses a mirrored butterfly logo symbolizing the bridge between real and digital worlds, supported by Studio Feixen’s Ease typeface and a restrained color palette. Motion design and 3D elements reinforce the brand’s focus on emotional authenticity and technical credibility.

The Brand Identity · Oct 20, 2025

BOND rebranded Helsinki’s Allas Pool to support its expansion across Europe, creating a flexible identity rooted in Nordic values but designed for global appeal. The new brand centres on the tagline 'Water Your Soul' and features a fluid wordmark, blue-toned palette, and motion-driven digital assets. Collaborations with Evermade and Taiste supported the website and app development, while Studio Feixen’s Ease typeface reinforced the brand’s organic, water-inspired aesthetic.

The Brand Identity · Oct 9, 2025

Studio Frith created a brand identity for London’s Jolene Bakery that channels childlike spontaneity and authenticity. The logo, drawn by Frith Kerr’s six-year-old son, embodies the bakery’s regenerative and egalitarian ethos. The identity extends across packaging, signage, and digital applications, supported by simple typography and warm photography.

The Brand Identity · Sep 9, 2025

The Brand Identity features Emma Kaniuk & Company’s brand identity for Homeward Books, a small press dedicated to unconventional literature. Inspired by the hermit crab as a metaphor for ‘books without a home,’ the identity combines illustration, 3D design, and adaptable typography to express creativity and resilience. Collaborations with international illustrators and type foundries helped create a flexible, evolving visual system that has already elevated Homeward’s industry presence.

The Brand Identity · Aug 14, 2025

Studio Freight refreshed Brex’s brand identity after years of collaboration, addressing inconsistencies in colour and shape language. The rebrand refines the use of orange, introduces a balanced neutral palette, and extends the brand’s curved motif across typography and layouts. The result is a flexible, principle-driven system that reflects Brex’s ‘seriously optimistic’ tone.

The Brand Identity · Aug 8, 2025

Studio Freight collaborated with Perplexity to launch Comet, an AI-powered browser concept, before the product itself existed. The project used cosmic metaphors, AI-generated visuals, and seamless motion to express the browser’s potential experience. The result is a visually immersive website and campaign that bridges space and humanity while hinting at the future of intelligent browsing.

· Jul 31, 2025

Studio Fen designed the packaging for mezcal brand Fuego Corazón, creating a bold and graphic visual system. Each variant features a distinct color block, high-contrast graphics, and custom illustrations that modernize traditional iconography without relying on nostalgia.

The Brand Identity · Jun 30, 2025

Paris-based Studio FORMAT created a brand identity for Oraa, a wellness brand offering electrolyte supplements in microbead form. The design draws inspiration from cellular and molecular structures, balancing scientific precision with organic vitality. The identity features modular circular patterns, a contemporary grotesque typeface, and a refined color palette of mineral whites and pastel yellow accents.

It's Nice That · May 29, 2025

The article profiles 'Sleeve Notes', a new book published by CentreCentre and curated by photographer Dominique Russell, documenting fan-made record sleeves from 1950–2000. Designed by Patrick Fry, the publication celebrates the DIY creativity of music fans in a pre-digital era, featuring archival photography and a nostalgic visual identity. The project highlights the cultural value of handmade music ephemera and the enduring connection between music and visual expression.

The Brand Identity · May 20, 2025

Studio Freight rebranded crypto trading platform Bullpen with a bold, chaotic identity inspired by the culture of crypto meme communities. The new design replaces the detailed bull logo with simplified horns, uses ABC Favorit typeface, and introduces stickers and chat bubble motifs to reflect the energy of online trading spaces. The result is a playful, authentic system that embraces the volatility and humor of crypto culture.

The Brand Identity · May 15, 2025

Studio Freight developed a brand identity and website for Applause, a tech company redefining ethical app acquisition. The design merges 1980s Silicon Valley nostalgia with modern digital sensibilities, using open-source typography and visual cues from early computing. The result is a humanist, accessible identity that celebrates the origins of technology while feeling contemporary.

The Brand Identity · May 12, 2025

The Brand Identity features Toronto-based designer Erin Struble’s rebrand for architectural surface finishing company Decozi. The new identity, titled 'Beyond the Surface,' uses geometric layering, a bold orange-blue-white palette, and a custom stencil wordmark to reflect Decozi’s craftsmanship and architectural expertise. The project includes a new logo, website, and a range of branded applications.

The Brand Identity · Jan 23, 2025

Berlin-based designer Carla Palette created a minimalist yet flexible brand identity for Parisian hospitality brand Maison Fleuret. The design uses Sterling Sans typography, a black-and-white foundation, and a system of colourful stickers to distinguish product lines. Hand-drawn illustrations add a human touch, balancing the refined aesthetic with warmth and personality.

It's Nice That · Dec 17, 2024

It’s Nice That’s annual ‘Review of the Year’ highlights 2024’s top 25 graphic design stories, spanning rebrands, typographic debates, and nostalgic visual trends. The roundup features projects from studios like Collins, Studio Frith, and Little Troop, as well as commentary on industry issues such as unpaid pitching and the use of mockups. The article reflects a year defined by retro aesthetics, thoughtful branding, and critical reflection on design culture.

Creative Boom · Dec 9, 2024

Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired graphic designers worldwide, as voted by their peers. The article profiles leading figures such as Jessica Walsh, Felix Pfäffli, Emily Oberman, and others, showcasing their influence, studios, and creative philosophies. It serves as an inspirational roundup of current design talent shaping global visual culture.

The Brand Identity · Nov 21, 2024

The article by The Brand Identity, written by Poppy Thaxter, explores the expressive potential of the color orange in branding and identity design. It highlights seven projects from studios around the world that use orange to convey warmth, energy, and emotional resonance across diverse industries.

The Brand Identity · Nov 21, 2024

The Brand Identity’s article by Poppy Thaxter spotlights seven branding projects that creatively use the color orange across diverse industries. Featuring studios like Caserne, B&B Studio, and Glasfurd & Walker, the piece explores how orange conveys warmth, energy, and emotional depth in identity design. It highlights the hue’s versatility, from subtle accents to dominant brand palettes.