Otherway
Otherway is an award-winning design and communications studio with offices in London and New York. The studio partners with global brands and emerging ventures to create culturally resonant work across brand strategy, design, and advertising. Known for bridging digital and physical experiences, Otherway has collaborated with clients including Fortnum & Mason, Lagunitas, and Rocket Mortgage. Recognized by The Sunday Times as one of the Best Places to Work 2025, the studio continues to redefine how brands connect with audiences through innovative storytelling and design excellence.
https://www.otherway.com/
New York, United States
35 Cases
Known for:minimalismotherwaybrandingrebrandbrand identitynaked paper
Cases
See all cases
Sign in free to see all 35 cases from Otherway.
Sign in free
News & interviews
- Cleaner Take On The Dirty Work
BP&O · Feb 25, 2026
BP&O features Otherway’s packaging design for Naked Paper, a sustainable toilet paper brand that embraces the natural brown color of its unprocessed materials. The article highlights how the brand’s honesty and material-led approach differentiate it from competitors that rely on artificial whiteness to signal cleanliness.
- Playing the part: Inside Roleplay, the studio turning 'strategic maximalism' into brand advantage
Creative Boom · Jan 19, 2026
Creative Boom profiles Roleplay, a young London-based branding studio founded by Ed Little and Hugo Ross. The duo describe their approach as 'strategic maximalism', blending bold design with sharp strategy to help challenger FMCG brands like Northern Pasta Co and Spice Department stand out. The article explores their philosophy, early projects, and the studio’s emphasis on personality and long-term creative partnerships.
- OTHERWAY and Studio AKA bring Fortnum & Mason's 'A Fantastical Christmas' to life
Creative Boom · Dec 2, 2025
London studio OTHERWAY and animation house Studio AKA have collaborated on Fortnum & Mason’s 2025 Christmas campaign, 'A Fantastical Christmas'. The work combines Olaf Hajek’s hand-painted illustrations with CG and 2D animation to bring the retailer’s 181 Piccadilly store to life. The campaign includes a hero film, OOH rollout, and festive packaging extensions celebrating craft and storytelling.
- 2025's Top Creative Companies Announced by If You Could
It's Nice That · Oct 29, 2025
The article announces the winners of the Top Creative Companies 2025, an initiative by If You Could that celebrates creative workplaces excelling in culture, craft, and leadership. Six studios were recognised, and a free insights report was released offering data-driven analysis on creative workplace trends across 2024–2025.
AcrylicizeJustSoLaunchcreative_industry|awards
- Otherway Gives Robin AI a Warm, Human-Focused Rebrand
Creative Boom · Sep 10, 2025
London studio Otherway has rebranded legal tech company Robin AI with a warm, tactile identity that challenges the cold, corporate aesthetic typical of the sector. The refreshed brand features painterly illustrations by Ariel Lee, a refined serif wordmark, and a red-breast-inspired palette to convey optimism and humanity. The project aims to reposition Robin AI as a trustworthy, people-focused tool that empowers businesses through clarity and warmth.
- "Naked Paper Rebrand: Embracing Sustainability with Unbleached Bamboo Toilet Roll"
Creative Boom · Jul 8, 2025
Creative studio Otherway has rebranded Naked Sprout as Naked Paper, embracing the natural brown of unbleached paper to challenge the dominance of white toilet rolls. The new identity uses minimal typography, earthy tones, and a witty, factual tone of voice to position sustainability as desirable and premium. The project reframes brown as a symbol of honesty and quality, aligning with the brand’s mission to reduce environmental impact.
- Brooklyn Film Festival Rebrand Promotes Quality Viewing Over Scrolling
The Brand Identity · Jun 24, 2025
Otherway rebranded the Brooklyn Film Festival with a campaign titled ‘Welcome to Good Screen Time,’ reframing cinema as a meaningful alternative to passive digital consumption. The identity uses 3D forms, variable typography, and sound design to contrast social media’s endless scroll with the immersive experience of film. The project celebrates intentional viewing and positions the festival as a champion of purposeful screen time.
- Evaluating Workplace Mental Health Support in the Creative Industry
Creative Boom · May 6, 2025
The article explores how creative agencies and freelancers across the UK are addressing mental health in the workplace. It highlights initiatives such as open dialogue, reduced working hours, four-day weeks, and formal mental health support programs. Leaders from studios like MullenLowe, ThreeTenSeven, and Superside share how they are fostering psychologically safe and balanced work environments.
MullenLoweThreeTenSevenMr B & Friendsother
- Rocket Unveils Emotional Brand Rebrand by Otherway
Creative Boom · Feb 6, 2025
Creative Boom reports on Otherway’s rebrand of Detroit-based fintech Rocket, aiming to transform the company from a transactional mortgage provider into a more human, emotionally resonant brand. The new identity refines Rocket’s existing logo and color palette, introduces bespoke typefaces, and emphasizes authentic photography to connect with real homeowners. The project reflects a broader shift toward warmth, inclusivity, and accessibility in financial branding.
- The Edit: five projects including Otherway’s colour-blocked brand for Farm Shop’s bountiful produce
The Brand Identity · Mar 27, 2024
The Brand Identity’s biweekly feature ‘The Edit’ spotlights five recent design projects from around the world. Highlights include Otherway’s colourful identity for Farm Shop, Raquel Pinto Studio’s minimalist branding for A (Plus), DesignStudio’s rebrand of Borussia Dortmund, CON H Studio’s playful packaging for VEO VEO, and Inês Durão’s academic exploration of Minecraft as a creative tool. The roundup showcases diverse approaches to branding, identity, and creative experimentation across industries.
- The Designers: OMSE’s Ed Hatfield on storytelling and feeding his creativity with adventure
The Brand Identity · Sep 29, 2022 · Interview
This interview with OMSE’s Design Lead Ed Hatfield explores his approach to storytelling in branding, his creative process, and how outdoor adventure fuels his design thinking. Hatfield reflects on his career path, his rewarding work on the Hackney Church rebrand, and the importance of balance between creativity and wellbeing.
Tech Stack
Technologies detected on Otherway's website.
Cloudflarehosting
AWShosting
Google Analytics 4analytics
Klaviyoforms_email
GSAPother
ScrollTriggerother
Swiperother
jQueryother
