Otherway

It's Nice That · Oct 29, 2025

The article announces the winners of the Top Creative Companies 2025, an initiative by If You Could that celebrates creative workplaces excelling in culture, craft, and leadership. Six studios were recognised, and a free insights report was released offering data-driven analysis on creative workplace trends across 2024–2025.

Creative Boom · Sep 10, 2025

London studio Otherway has rebranded legal tech company Robin AI with a warm, tactile identity that challenges the cold, corporate aesthetic typical of the sector. The refreshed brand features painterly illustrations by Ariel Lee, a refined serif wordmark, and a red-breast-inspired palette to convey optimism and humanity. The project aims to reposition Robin AI as a trustworthy, people-focused tool that empowers businesses through clarity and warmth.

Creative Boom · Jul 8, 2025

Creative studio Otherway has rebranded Naked Sprout as Naked Paper, embracing the natural brown of unbleached paper to challenge the dominance of white toilet rolls. The new identity uses minimal typography, earthy tones, and a witty, factual tone of voice to position sustainability as desirable and premium. The project reframes brown as a symbol of honesty and quality, aligning with the brand’s mission to reduce environmental impact.

The Brand Identity · Jun 24, 2025

Otherway rebranded the Brooklyn Film Festival with a campaign titled ‘Welcome to Good Screen Time,’ reframing cinema as a meaningful alternative to passive digital consumption. The identity uses 3D forms, variable typography, and sound design to contrast social media’s endless scroll with the immersive experience of film. The project celebrates intentional viewing and positions the festival as a champion of purposeful screen time.

Creative Boom · May 6, 2025

The article explores how creative agencies and freelancers across the UK are addressing mental health in the workplace. It highlights initiatives such as open dialogue, reduced working hours, four-day weeks, and formal mental health support programs. Leaders from studios like MullenLowe, ThreeTenSeven, and Superside share how they are fostering psychologically safe and balanced work environments.

Creative Boom · Feb 6, 2025

Creative Boom reports on Otherway’s rebrand of Detroit-based fintech Rocket, aiming to transform the company from a transactional mortgage provider into a more human, emotionally resonant brand. The new identity refines Rocket’s existing logo and color palette, introduces bespoke typefaces, and emphasizes authentic photography to connect with real homeowners. The project reflects a broader shift toward warmth, inclusivity, and accessibility in financial branding.

The Brand Identity · Mar 27, 2024

The Brand Identity’s biweekly feature ‘The Edit’ spotlights five recent design projects from around the world. Highlights include Otherway’s colourful identity for Farm Shop, Raquel Pinto Studio’s minimalist branding for A (Plus), DesignStudio’s rebrand of Borussia Dortmund, CON H Studio’s playful packaging for VEO VEO, and Inês Durão’s academic exploration of Minecraft as a creative tool. The roundup showcases diverse approaches to branding, identity, and creative experimentation across industries.

The Brand Identity · Sep 29, 2022 · Interview

This interview with OMSE’s Design Lead Ed Hatfield explores his approach to storytelling in branding, his creative process, and how outdoor adventure fuels his design thinking. Hatfield reflects on his career path, his rewarding work on the Hackney Church rebrand, and the importance of balance between creativity and wellbeing.