BP&O features Otherway’s packaging design for Naked Paper, a sustainable toilet paper brand that embraces the natural brown color of its unprocessed materials. The article highlights how the brand’s honesty and material-led approach differentiate it from competitors that rely on artificial whiteness to signal cleanliness.
Creative studio Otherway has rebranded Naked Sprout as Naked Paper, embracing the natural brown of unbleached paper to challenge the dominance of white toilet rolls. The new identity uses minimal typography, earthy tones, and a witty, factual tone of voice to position sustainability as desirable and premium. The project reframes brown as a symbol of honesty and quality, aligning with the brand’s mission to reduce environmental impact.
