Fortnum & Mason Design Cases

Designers behind the work

Designers and creative leads credited on Fortnum & Mason projects in press coverage.

News & interviews

• OTHERWAY and Studio AKA bring Fortnum & Mason's 'A Fantastical Christmas' to life

  Creative Boom · Dec 2, 2025

  London studio OTHERWAY and animation house Studio AKA have collaborated on Fortnum & Mason’s 2025 Christmas campaign, 'A Fantastical Christmas'. The work combines Olaf Hajek’s hand-painted illustrations with CG and 2D animation to bring the retailer’s 181 Piccadilly store to life. The campaign includes a hero film, OOH rollout, and festive packaging extensions celebrating craft and storytelling.

  OTHERWAYStudio AKAFortnum & Masonadvertising
• Here Design: modern day craftsmanship and the concept of beautility

  Creative Boom · Nov 25, 2025

  Creative Boom profiles Here Design, a London-based studio known for its philosophy of 'beautility'—the union of beauty and utility in design. Founders Mark Paton, Kate Marlow, and Tess Wicksteed discuss their craft-led approach, evolution over two decades, and commitment to cultural nuance and sustainability. The article explores their philosophy, notable projects, and how the studio balances creativity, purpose, and wellbeing.

  Here DesignFortnum & MasonBalveniebranding
• "Sustainable Packaging Design Fuses with Sensory Experience"