London studio OTHERWAY and animation house Studio AKA have collaborated on Fortnum & Mason’s 2025 Christmas campaign, 'A Fantastical Christmas'. The work combines Olaf Hajek’s hand-painted illustrations with CG and 2D animation to bring the retailer’s 181 Piccadilly store to life. The campaign includes a hero film, OOH rollout, and festive packaging extensions celebrating craft and storytelling.
Creative Boom profiles Here Design, a London-based studio known for its philosophy of 'beautility'—the union of beauty and utility in design. Founders Mark Paton, Kate Marlow, and Tess Wicksteed discuss their craft-led approach, evolution over two decades, and commitment to cultural nuance and sustainability. The article explores their philosophy, notable projects, and how the studio balances creativity, purpose, and wellbeing.
Creative Boom’s feature explores how designer Katie Kubrak and Nirvana CPH are redefining packaging through a balance of sensory experience and sustainability. Kubrak discusses her CMF-driven approach, collaborations with brands like Burberry and Nanushka, and the importance of circular, material-first design. The article highlights how tactile, emotional packaging can coexist with environmental responsibility.
