Written by Denomination CEO Rowena Curlewis, this Dieline article explores the enduring importance of mascots in shaping brand personality and consumer connection. It references iconic examples like the Michelin Man, Guinness Toucan, and Bacardí Bat, positioning mascots as timeless tools for emotional branding.
PRINT Magazine’s 'Socially Responsible Design' section highlights projects and studios that integrate ethics, sustainability, and inclusivity into their creative work. Featured stories include rebrands by Koto and Bruce Mau Design, collaborations by COLLINS and Bill McKibben, and initiatives promoting diversity and environmental awareness. The section underscores how design can drive positive social and cultural change.
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