In anticipation of the EA SPORTS FC™ 24 launch, Nomad collaborated with the PepsiCo Design + Innovation team to celebrate the partnership between two iconic brands. The project involved creating a cohesive visual identity, product packaging, point-of-sale materials, and in-game perks featuring Pepsi brand ambassadors. The design needed to intertwine the striking essence of Pepsi with the EA SPORTS FC™ visual language. This limited edition offering is available in multiple regions and includes engaging in-game experiences for millions of players, such as scanning QR codes for exclusive rewards. The collaboration effectively highlights both brands and their impact on football culture.
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Creative Boom’s special report by Tom May gathers insights from seven UK studio leaders on how AI is influencing the creative process. While many see AI as a useful tool for accelerating research and ideation, they agree it hasn’t replaced human creativity or judgement. The consensus is that AI is being pragmatically integrated into workflows, enhancing efficiency without redefining the essence of creative work.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.