
Nomad partnered with Pentagram and Angus Hyland to create the launch film for MotoGP's rebranding. This spirit film captures the essence of the rebranding journey, showcasing the exciting changes that MotoGP has undergone. The collaboration with Pentagram emphasizes the innovative and dynamic nature of the brand, and the film serves to engage both existing and new audiences. With a focus on visual storytelling and brand identity, the film effectively communicates the revitalized spirit of MotoGP, setting a new tone for the organization's future endeavors.
Keep exploring
The Brand Identity interviews F37 Foundry’s Rick Banks and Nomad’s Terry Stephens and Natalie Doto about their collaboration on F37 Holborn, a new typeface inspired by 1970s corporate modernism and the London district of Holborn. The project includes a 136-page book reimagining 100 business signs, serving as both a type specimen and a celebration of local typographic heritage. The discussion explores the creative process, research, and the value of physicality in showcasing type design.
Creative Boom’s special report by Tom May gathers insights from seven UK studio leaders on how AI is influencing the creative process. While many see AI as a useful tool for accelerating research and ideation, they agree it hasn’t replaced human creativity or judgement. The consensus is that AI is being pragmatically integrated into workflows, enhancing efficiency without redefining the essence of creative work.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.