Nomad partnered with Pentagram and Angus Hyland to create the launch film for MotoGP's rebranding. This spirit film captures the essence of the rebranding journey, showcasing the exciting changes that MotoGP has undergone. The collaboration with Pentagram emphasizes the innovative and dynamic nature of the brand, and the film serves to engage both existing and new audiences. With a focus on visual storytelling and brand identity, the film effectively communicates the revitalized spirit of MotoGP, setting a new tone for the organization's future endeavors.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.