A campaign for a diverse football initiative

Nomad Studio, in collaboration with Saatchi & Saatchi and BT, created the Hope United campaign, uniting a diverse group of footballers from the four Home Nations to combat online hate. The project involved designing a symbol of hope and unity that resonates with supporters. The result includes a digital-first badge derived from the BT logo, which expands into a broader graphic system for an iconic kit worn during the campaign. This initiative is set to generate significant visibility through television, out-of-home advertising, and print as it aligns with an exciting summer of football. The partnership highlights Nomad’s commitment to collaboration in producing impactful design work.