Nomad Studio collaborated with MLB's global teams to reimagine the iconic ‘Batterman’ logo for the modern world. Since its introduction in 1968, the brand needed an update to appeal to new audiences and adapt to today’s diverse channels. The studio developed a radical refresh rooted in the logo, creating a flexible brand system that embodies the spirit of baseball. By crafting bespoke typefaces inspired by the logo's geometry and introducing a vibrant global colour palette reflecting MLB's 30 clubs, Nomad Studio ensured the new identity resonates with fans everywhere—from hardcore enthusiasts to casual attendees. The refreshed brand maintains respect for MLB's rich heritage while positioning it for continued global growth.
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Creative Boom’s special report by Tom May gathers insights from seven UK studio leaders on how AI is influencing the creative process. While many see AI as a useful tool for accelerating research and ideation, they agree it hasn’t replaced human creativity or judgement. The consensus is that AI is being pragmatically integrated into workflows, enhancing efficiency without redefining the essence of creative work.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.