A brand refresh for a global sports league

Nomad Studio collaborated with MLB's global teams to reimagine the iconic ‘Batterman’ logo for the modern world. Since its introduction in 1968, the brand needed an update to appeal to new audiences and adapt to today’s diverse channels. The studio developed a radical refresh rooted in the logo, creating a flexible brand system that embodies the spirit of baseball. By crafting bespoke typefaces inspired by the logo's geometry and introducing a vibrant global colour palette reflecting MLB's 30 clubs, Nomad Studio ensured the new identity resonates with fans everywhere—from hardcore enthusiasts to casual attendees. The refreshed brand maintains respect for MLB's rich heritage while positioning it for continued global growth.