Brand Revitalization For An International Baseball Tournament

Nomad Studio collaborated closely with the World Baseball Classic (WBC) and Major League Baseball (MLB) team to reinvent and refresh their brand for the 2023 tournament and future events. The focus was on creating a vibrant and energetic identity that encapsulates the passion of baseball fans worldwide. This involved giving the beloved pinwheel logo a contemporary update and introducing a custom typeface, enhancing the brand's personality. The aim was to ensure that the WBC brand resonates in stadiums, on merchandise, and through various digital platforms, creating a dynamic presence that reflects the festival atmosphere of baseball. Through this project, the WBC has become better equipped to celebrate the unifying power of the sport on a global scale.