Nomad Studio collaborated closely with the World Baseball Classic (WBC) and Major League Baseball (MLB) team to reinvent and refresh their brand for the 2023 tournament and future events. The focus was on creating a vibrant and energetic identity that encapsulates the passion of baseball fans worldwide. This involved giving the beloved pinwheel logo a contemporary update and introducing a custom typeface, enhancing the brand's personality. The aim was to ensure that the WBC brand resonates in stadiums, on merchandise, and through various digital platforms, creating a dynamic presence that reflects the festival atmosphere of baseball. Through this project, the WBC has become better equipped to celebrate the unifying power of the sport on a global scale.
More in teal
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.