Studio: Nomad

Brand transformation for a premier sports organization

The Women’s Tennis Association engaged Nomad Studio during a crucial time to elevate its brand presence in an increasingly competitive market. Faced with the challenge of transforming casual interest into passionate fandom, the studio worked alongside ChapterX to develop a comprehensive brand overhaul. This involved a striking new logo, a vibrant color palette, and a dynamic graphic system that resonate with the high stakes of elite tennis. The revised identity aims to project confidence and electrifying energy, enhancing the viewing experience while inviting new audiences to engage with the sport. By blending authenticity and entertainment, the new brand voice captures the excitement of tennis and positions the WTA as a leader in both sports and entertainment.