Brand creation for Disney+

Nomad created a new brand identity for Disney+, launching the Star brand, which serves as a gateway to a more mature entertainment experience. This new identity system differentiates Star from Disney's traditional offerings while ensuring the two brands remain distinct. The brand was designed to resonate with a more adult audience, introducing more original content and a diverse range of stories. The project aimed to encapsulate the essence of this 'whole new world of entertainment', providing a fresh and engaging platform for viewers.