
Asymmetric serifs as the defining structural feature
Dedica is a Latin typeface designed by Bruno Maag at Dalton Maag, developed between 2007 and 2024. It is defined by pronounced asymmetric serifs within a compact overall structure. The family is oriented toward headline and display use, available in Regular, Italic, and Bold styles with OpenType features including case-sensitive forms, tabular and proportional numerals, fractions, superscript, and subscript.
Set in Dedica
Keep exploring
Kenshō has refreshed the identity of Thai bicycle brand Nich to support its international expansion. The project focuses on evolving the brand’s heritage through a refined wordmark, thoughtful typography system, and culturally grounded art direction. The result balances Thai authenticity with global appeal, positioning Nich for success in new markets.
The Creative Boom article by Tom May outlines nine common warning signs that a client project may be heading toward chaos, as shared by experienced creatives. It highlights issues such as vague briefs, disappearing clients, unclear budgets, and conflicting feedback, offering practical advice on how to address each scenario. The piece emphasizes proactive communication, structured processes, and knowing when to walk away from problematic projects.
Creative Boom’s March 2025 roundup highlights six innovative new typefaces from leading foundries and designers. The article explores how each font—ranging from Damien Gautier’s Naancy to Positype’s Boom Sans—demonstrates creativity, accessibility, and cultural expression in contemporary typography. It also notes the evolution of Atkinson Hyperlegible Next as a major step forward in inclusive design.