Massimo Vignelli
Designer
Articles & interviews4
- Lucas Machado Design Becomes MACHADO in Strategic Brand Reset
Lucas Machado Design has been renamed MACHADO following a strategic rethink of the Curitiba-based independent practice. The new self-identity draws on the Portuguese meaning of Machado—"axe"—using cutting away excess as its central concept and extending it through an analogue printed system made from copy paper, staples, clips and grey board. Lucas Machado and Ângela Mayume discuss the studio's small, flexible model, international ambitions and research-led approach across brands, publications, spaces and objects.
- New Brand Identity for .Oddity Frangrance by .Oddity Studio
BP&O’s feature on .Oddity Studio’s self-initiated project, .Oddity Fragrance, explores how the Hong Kong-based collective merges design and scent to create a multi-sensory brand experience. The project, developed with perfumer Mark Buxton, emphasizes craftsmanship, conceptual storytelling, and the intersection of art and design. The article positions the work as an experimental, poetic, and tactile exploration of inspiration and sensory perception.
- Five new branding projects featured in The Edit
This edition of The Edit rounds up five international design projects spanning tequila packaging, a technology-community event identity, retail branding, a photography book and restaurant branding. Featured studios include Split Rock Creative, Alphabet, Wieden+Kennedy Delhi, Studio Last and Sid Lee, with projects characterized by minimal forms, flexible identity systems and typography-led design.
- Parks is a collection of over 300 North American national park maps, ephemera, and brochures
The article highlights 'Parks,' a book published by Standards Manual and compiled by photographer Brian Kelley, featuring over 300 North American national park maps, brochures, and ephemera collected over a century. The project celebrates the evolution of park design, culminating in Massimo Vignelli’s 1977 Unigrid system. It marks the second collaboration between Kelley and Standards Manual following their previous publication on the NYC Transit Authority.